It Is Time To Start Your Business

As bleak as things look sometimes in the business world, now is a great time to start your new business or give new life to an existing one. If youhave been putting it off for a while, why are you waiting? It doesn't matter what the economy is doing, if your idea is unique and innovative you have a great chance to be successful. Many big corporations started in less than desirable economic times and grew to become household names.

Reason Number One is that you will have very little competition especially if your product or service adds value to what's currently available. You don't have to re-invent the light bulb you just have to make it brighter, last longer, and use less energy. People are looking for new products that offer higher value and are friendly to our planet. Anytime you can tie in even small green ideas to what you are marketing you will get the attention of many people. The recession willend but we we don't want the planet to end with it.

Reason Number Two is that suppliers and people that you outsource to will be offering the best deals now just to increase business. You may get better service, longer payment terms, free upgrades and other perks that won't be available when the economy is better. Take advantage of these and your start-up costs will be lower.
These ideas & many more are in the book "The Jelly Bean Principle" available at Amazon or at 877-700-1322. If you have a good idea and the perseverence to see it through now is a great time to get started !

Your Marketing Plan For Next Year

Another year is coming to an end and the new year is close. Whether you had a good 2011 or not, you hope to do better in 2012 and grow your business even more. The best way to experience success and business growth is to plan your marketing strategy early. Then you will know what you are going to do, when you are going to do it and how you will pay for it. Write down now the plan you have in your mind and adjust your budget to have the funds available for your marketing plan. If the plan works well you will get the investment back during the year.

As always use several different marketing ideas and broaden your marketing mix. It's also a good time to test new ideas and see if they will benefit your business. If one idea is not showing the results you had hoped for try a different one. Just get your plan on paper soon and you can always change parts of it as you go along. Next year, 2012 will be the growth, profitable and success year for all of us!

Writing Your First Book

It's been said that everyone has at least one book inside them waiting to be written, what's yours about? I will present a book seminar on Saturday morning February 18, 2012 called WRITE-PUBLISH-PROMOTE at my office from 9AM to 11AM (Colorado Cards, 5585 Erindale Dr #203, Colo Spgs, CO 80918). I have 6 published business books and 1 more in process. You'll learn how to come up with a catchy title, layout chapter outlines, plan for the correct number of pages and words, write the first draft, edit, add stories, search for a publisher and agent, submission guidelines and how to use and accept rejection. Find out the difference between a mainstream publisher, print on demand, self-publishing, e-books and which one is best for you. Then promoting your book after it's published using many different ways is just as important. Over 350 people have attended in the past and some are already published.

Attendance is limited to the first 15 adults at $25.00 per person. Cash or check at the seminar or credit card when you reserve a seat. Nothing else will be sold at the seminar. The space is limited and past seminars have been selling out so please call 719-268-1322 or email: idealetter@aol.com to reserve a seat.

Barry Thomsen
Speaker, Author, Entrepreneur
719-268-1322
idealetter@aol.com
Twitter: BTauthor
be a Facebook friend

Agenda Ideas for Employees Meetings

When you have empoyees in your business you need to make them part of the team that will grow your business. Meetings at least monthly are necessary to keep everyone going in the same direction a let them know that you need their best performance. Keep meetings under 2 hours and pay them for their time for the best results. Here are some things to put on your meeting agenda.

*New Products & Services to offer
*Special sales or offers coming
*Suggestions from employees
*Suggestions from customers
*Contests& Bonus'
*Ways to get new customers
*Review important procedures
*New policies or changes
*Problems and mishaps
*Customer complaints
*Grievances to solve
*New hire introductions
*Retirement goodbyes
*Birthdays for the month
*New babies, weddings, etc.
*Employees awards & rewards
*Employees questions
*In-house supplier presentation

If you have multiple stores or locations bring everyone together and pay their gas to get there. Anyone missing more than 2 meetings a year should be considered for termination or replacement. And always end the meeting on an upbeat note or sing a song. Give them something positive they can take back to their job with a smile.

TV Direct Response

When purchasing spot ads from 30 seconds to 3 minutes, maximize your message in the short time available for the money you have to spend. Is there a station or program that you know many of your target customers will be watching? Here are some other factors to consider when planning direct response TV ads.

*What products or services to offer
*Special limited time offers
*Fast moving copy (people get bored quickly)
*Known personality endorsing your product
*Spokesperson whot will read the script
*Specific stations, programs & times
*Who will handle inbound calls
*Can you upsell callers/purchasers
*What payment strategy to offer (easy terms, 3 payments, etc)
*Fulfillment, who will process & ship orders
*Aftermarket sales to past buyers
*Is total cost in your budget

More on advetising ideas in chapter 4 of my book "90 Days to Success as a Small Business Owner" available everywhere

Little Known January Holidays

Here are some little know but true January holidays that you can use in your business for fun and profit.

3 Festival of sleep Day
4 Humiliation Day
5 Bird Day
10 Pecular people Day
13 Blame someone else Day
14 National dress-up your pet Day
16 Intl Hot & Spicy food Day
18 Winnie the Pooh Day
19 National popcorn Day
21 National hugging Day
23 National Pie Day
25 Opposite Day
28 Natioanl Kazoo Day
29 National cornchip Day
30 Escape Day
Posted by Barry Thomsen at 6:42 AM 0 comments

List of Lists for 2012

New Year’s is a time for me to make my list of lists that I post on my white board in my office.
My 2011 lists are for a variety of purposes; business and personal growth, thoughts, ideas, resolutions, and random To-Do items.
Books to read
People to call
People to meet
People to connect/reconnect with
Charities to support
Trips to take
Articles to write
Random acts of kindness to accomplish
Groups to speak to
Friends to spend time with
Projects to start
Projects to finish
Meals to try
Benefits to attend
People to appreciate
I am ALWAYS looking to expand this list! If you have another list category or a suggestion or an idea, please make a comment on this blog, or email me at Mary@ProductiveLeaders.com.
Happy New Year!
By Mary Kelly mary@productiveleaders.com
Posted by Barry Thomsen at 9:26 AM 0 comments

The Best Dogs in Chicago

Owner of the Chicago fast-food franchise Gold Coast Dogs, Barry Potekin had no money for advertising or promotion when he first opened in 1985. Then he got a unique idea. Every day he took a cab ride around the block a few times and wound up back at his restaurant. During the ride he talked to the driver continually about his Gold Coast Dogs and how great they were. When he got out at the restaurant he gave each driver a $5 tip to spend at Gold Coast Dogs. Today there are always many taxi drivers who eat there and they tell there passengers where the the best hot dogs in Chicago are available.

Getting the word out whether you have much money to spend or not is the key to success. If you have a great product or service but no one knows about it how will they find you? Get potential customers to make that first contact with you then service the heck out of them. If their experience is as good as you think it is there will be much word-of-mouth publicity that will build your business. Don't just tell them, show them and do it with a smile.

Customers That You Want

The new year is fast approaching and you should be planning your strategy for a better year than this year for your business. Why not make a list of maybe 10 specific customers/clients that you would love to have that are not buying from you now. If you sell to consumers, make of list of special interest groups that you want to target more closely. This will give you an exact goal for the new year instead of randomly going after new business.

Find something that the prospect would like to have or achieve and try to provide that in your product or service. If you don't know what that would be, just ask them. Pose the question to them, "If you would ever consider buying from a different source than you are now, what additional benefit would you like to receive?" You may be surprised when the tell you. Then it's your job to try to provide what they want and present it to them.

If you can get even half on your list to be new customers/clients next year you have done better than most businesses. Then find out what made them consider buying from you and use it to get many others. But without a list and plan you are just hoping for more business rather than pursuing it.

Many free articles that you can reprint at www.idealetter.com (scroll down to link)

Keep Orders Moving

We are in a printing related field and most orders need proof approval of the copy to be printed before production. When the proof(s) is emailed to us we don't delay in getting it out to our customer/client for their final approval. We never approve it for them because we don't know what they are thinking the final product will look like in their mind. Some customers are very picky and some are easier to work with but we alwasy give them the final approval.

Many times the factory that we have outsourced to does not realize the urgency of the order and has to be reminded. We try to that by email or or a phone call to keep everything moving along. We also remind the customer that the email proof is not going to look as sharp as the finished product of the email resolution and colors could be slightly off on the screen. Most of all that constant contact with both the customer and factory will let both know that you are following the order very closely.

Merchant Services Scams

If you own a business you probably get several calls a week from merchant service companies who want to do your credit card processing and save you money. I don't know how we get on the call lists but my business seems to be on all of them. They promise lower transaction fees and better service (whatever that is) if you will just sign up with them. First of all these are just commission telemarkers who know little about what they are selling (my opinion)and all the strings attached. So be careful before you change to any of these and ASK FOR REFERENCES.

Many have hidden start-up, paperwork or initiation fees that are not refundable. They may have other transaction fees over the percentage of the sale and big chargeback fees. The contract may lock you in with no way to get out for a long time plus long waits on their customer service phone lines. Remember that you will be trusting them with the processing of your good customers credit cards and allowing them to take their fees right out for your checking account. It's easy to get stuck with one of these undesirable companies but hard to get out of, Be Careful.

Coupons vs. Rebates

A printed coupon is freely distributed in advance of a purchase with the hope that it will motivate a potential buyer to but a specific product or service. The coupon can offer a doscount at the time of purchase, a free gift or some other type of bonus. It can also be given after a sale to be used on a subsequent purchase within a given time period. Coupons also remind people of your business and can be used as a form of advertising, direct mail piece or a print out from your website. This type of marketing is widely used and popular with consumers and some business buyers.

A rebate is an after-the-sale refund of money that has already been paid. It's generally given by the products manufactruer or home office of the seller's business. Rebates are usually offered on larger purchases of products where continuing service fees are charged, such as a cell phone or home appliance. They may also ask questions on the rebate form which will be used in the future for targeted marketing promotions. Rebates can sometimes be the deciding factor that makes a purchaser choose one product over another.

Make a Fair Offer

Your customers and prospects will keep buying from you if they feel that they are are getting a fair value for the money spent. That is why you need to price and position your products and services at a fair level that will be easily accepted. Pricing too high will get less customers and if the value is not there they won't be back. Pricing too low will get more sales but the lower profits that may not be enough to allow you to provide the expected service.

Finding a middle ground has never been easy, especially for a small business owner. You must regularly watch your competition and make adjustments when they are necessary. That doesn't mean getting into a price war because no one can win if that happens. Just provide as much value and service as you can for the price customers are paying and you should do well. Oh, and don't forget to keep smiling when in front of clients and customers!

The New Business Fad?

Certain times of the year are known for certain fads that never seem to last. In January it's losing weoght after packing in all those holiday calories. You can hardly find a parking space at the health club let alone an empty treadmill. In Spring around Easter it's buying your kids or friends a live bunny rabbit as a gift and a month later no one takes care of it. People also take tennis & golf lessons, play a few times in Summer and quit. Many things look more fun & exciting before you do them until you find there's a little work involved.

The same goes with starting a new business just because it's the begining of a new year and you think the time is right. A business is much more than a fad or novelty and should be treated as such. The right time to start a new business is when you are ready, have a business plan and are committed to making it a success. Other things like financial resources, marketing ideas, targeted market, and a competitive advantage in what you are selling that will guide on the path to success.

Don't just start a business because of the time of the year but when it's ready. It could be today, next week, next month or next year. If you really don't want to be one of the failure statistics in business do it the right way and you will have a much better chance of being successful. Talk to people who have businesses, advisors and a business coach to get as much advance information as you can before that first day. Plan to succeed and then work that plan.

By Barry Thomsen who has owned and operated about 20 small businesses in the past 30 years. www.idealetter.com

Considering a New Business?

Most people you talk to would love to have their own business and many already have a great new idea on what to sell. There are many more things to consider before you jump in and expect a quick success. Overnight success comes to less than 1% of new businesses and you should not expect it. But a steady growth over a time period can establish a business that will last and prosper. What you do in the beginning can determine how successful you will be in the long run.

One thing to consider before even starting the business should be that you're willing to make the TOTAL committment to your success. Problems will occur and you must be ready to solve them or find another way around them. People will ask "Why should I buy from you?" and being a nice person with great service is not enough of an answer. Remember that it's not what you think is a great idea that counts but what your potential customers and clients believe that will make you a success. You must be able to convince them to see the benefits in what you offer and that you will back it up.

I have started over 20 businesses in retail, franchise, business to business, home-based and direct mail and available to help or coach a new business owner. www.idealetter.com

Writing Your Print Ad

Ask yourself these questions as you write a print ad for your business. Advertising is expensive especially for a smaller enterprise so you want to be sure that you have the best copy you can before you spend the money.

*What are the benefits of your product (not features)?
*Who will buy this product?
*How will my target audience respond to this ad?
*How long should the ad copy be?
*What type of payments will I accept?
*Should I stress the guarantee?
*How can I create urgency to Buy Now?
*How is the products from others?
*How does my price compare with competitors?
*Can my target market afford this product?
*Can we handle an unexpected large number of orders?
*How quickly can we ship or restock the store?
*Can we tie in a holiday or special event?
*How easy is it to buy from us?
*Are there accessories or upgrades available?
*Am I trying to reach a local, regional or national audience?
*What headline will draw the most attention?

More on ways to use you advertising dollars wisely in chapter 4 of my new book "90 Days to Success as a Small Business Owner" available at Amazon & stores.

Reward Great Customer Service

Some employees will naturally be great customer service providers and others will need to work at it. It doesn't matter how great customer is achieved, al long as it does happen. When tou observe your employees over a period of time, giving your customers and prospects the friendly, helpful and professional assistance you expect, it may be a good time to reward them.

That doesn't necessarily mean that you need to give them an immediate raise, although it could. Little things add up and are appreciated, especially if they are unexpected. A few extra dollars in the tip jar, a longer lunch, a gift card or a paid afternoon off shows you are aware of the job the employee is doing. You are just recognizing and rewarding the good job and service thay are giving. It doesn't have to be a on any regular basis but rewards and bonus' can come at any time you feel it's right. This will keep it fresh in the employee's mind and encourage them to be an example for others.

Small but unexpected rewards and bonus' can go a long way toward keeping your best employees satisfied with their jobs. Don't you just love to see that big smile on their face when you tell them you are proud of the job they are doing? Much more on customer service in chapter 16 of my new book, "90 Day to Success as a Small Business Owner" available everywhere.

Where Your Success is Waiting

Many of us have a regular daily routine that we follow without too much thought. The day becomes like many other days and you feel comfortable doing what you're doing. But do we really grow ourselves, our attitude and our business career by just doing the same things over and over? We are waiting for luck and success to find us in our cozy comfort zone. And as we keep waiting we wonder why all the good things happen to other people.

It's going to take much longer for success and luck to find you in that comfort zone you are hiding in. Most of the new, wonderful and successful things are outside your zone waiting for you to pursue them. This doesn't mean spending your life savings on a crazy idea that may or may not work out. But it does mean spending maybe 10% of that money on a chance that could bring even bigger rewards.

And money is not the only reward you will find outside your comfort zone. There are new people to meet, mountains to climb and causes that need your help. There's not fear in the new and untried but excitement, challenge and yes even fun. Once you have ventured out and conquered new goals, your comfort zone will become even bigger and life will be more to look forward to. Find something today that you never thought you would do, test it out to see if it can enrich your life and do it with a smile!

Barry has a speech on attitude that goes deeper into this subject and is available for your mext meeting... idealetter@aol.com

Sponsor a Non-Profit Organization

It doesn't matter whether your favorite charity is national or local if you just want to help support it. People will notice that you are giving back from your profits and be more comfortable being a customer or client. Don't give to everyone who asks but select the one(s) that you feel strongest about and know are using the donations with little waste. Try to establish a company policy that contributes on a regular basis.

You may want to select one large charity and one small local one if you are able to give to both. You can also offer to volunteer some of your time and may even get invited to serve on the board or be an officer. When making donations use your company name and check. This will bring any good feeling to your business which may benefit you and allow you to give even more. Another way is to sponsor an activity for the charity and have your company name or logos displayed. I always felt that giving back to those who need support will help both them and you prosper.

Your Smile is Free

One of the best marketing tools you have is right in front of your face... your smile. It should be used on a regular basis to make customers/clients relax and enjoy doing business with you and your company. Even when things don't go as well as planned, a smile can make it easier to resolve. Jay Leno said, "It's hard to stay angry at anyone who makes you laugh" and that also goes for a smile. When solving a problem with a customer a sincere smile can show that you really care and want to help.

Everyone in your business who comes in contact with your patrons should practice wearing their smile, even if it hurts. For some people a smile just comes natural but for others it must be practiced. Have a short meeting with everyone and give 5-10 minutes to the people who need practice in front of a mirror until they get it just right. Then monitor them in action with customer contact to see if they are using it. A brief reminder will make them aware of using their smile and eventually it will come automatically. The power of a smile can close many sales and bring repeat business, use it!

Stay in Contact

When was the last time you made contact with your customers/clients outside of a purchase? Do you only communicate with them when you are handling an order or they are buying something? It may be weeks or months between transactions and you need to be in touch with them more often even when they are not making a purchase. You can bet that during the off-time that your competitors are trying to lure them away from you without your knowledge.

Mail something to them even if it's a small reminder of your products and services. If you use use coupons or loyalty cards give past customers a little extra incentive to revisit your business. Call or email your largest ones and with them a happy holiday, happy birthday or just a general hello. It can show that you really care and have an interest in them rather than just take their money & run. Communication keeps the doors between you and the people who support you open and you are always available when they need you.

It's Time to Plan

As we enter into the last month of the year, look back and see what goals you didn't achieve and modify them for next year. Add any new goals to your written or mental list and plan how you will reach them. Then when the new year is here you will be ready to pursue those goals with enthusiasm and tenacity. If you plan now you will be able to see the future where you want to be not just working aimlessly. If you want it bad enough you will achieve it!

Don't Relax too Much

The holiday season is those 6 weeks between Thanksgiving and the New Year that people like to lay back and relax. This is great and much needed but don't waste that time ignoring your business completely. If you are in retail it will be a busy time when you make most of your profits but for the rest of us it may be a slow time. Your expenses and employees have to be paid like normal and that money needs to be coming in to do so.

The holiday season is also the time to clear your mind of all your business problems and happenings of the past year and to look forward. When you enter the new year with new ideas and enthusiasm it can only be better than the past. If your current year was good, why not make next year even better. If you sit back and relax you'll give your competitors a chance to catch up and maybe even pass you. Yes, take a little down time but always keep your mind open to new ideas and ways to make next year even better for your business.

Make the Wait Easier

If your customers or clients have to wait for their product or service give them something to do that will pass the time more quickly. This can happen at a pharmacy, auto service store, jewelry repair or tax preparation business. A television (or 2), magazines, newspapers, games for the kids and a free beverage will help make the wait easier.

If they have to wait on the phone use an audio program or clean comedian to keep them occupied and entertained. I know of one auto repair/oil change business that lets customers waiting use a computer at a desk with a printer. These things will make them come back when they need service again and also send referrals. Repaet business is what it's all about.

More ideas in chapter 11 of my new book "90 Days to Success as a Small Business Owner" available everywhere

Doing Business in India

Following the local customs will help you and your business be more accepted in India and a show of respect. Here are some ideas to consider.

*Men are generally expected to weat a suit and tie for business meetings.
*Women should wear conservative dresses or pant suits.
*The use of leather products including purses and belts may be considered offensive.
*Never touch someone's head not even to pat a child
*Standing with hands on hips is interpreted as angry or aggresive
*Never point your feet at a person, they are considered unclean
*Gifts are never opened in the presence of the giver. If you receive a gift, thank the person and set it aside.
*Business lunches are preferred to dinners. Most do not eat beef or pork.
*English is widely udes for business in most of India.
*Never directly refuse and invitation, it's better to say "I'll try"

Making the Commitment

Owning tour own business takes a strong commitment to be the success you dream about. It's not just trying to be successful it's knowing that you will do everything in your power to see your business prosper and grow. If you have a new idea, better way on doing something or a new product or service be determined to see it accepted by your target market. A business plan that is flexible should always be the first thing your do.

Without the total commitment and "I'll see if it works" attitude you really don't have a business but a hobby that you are trying to make money at doing. When you commit to a new or growing business it will move forward with your guidance and skills. That doesn't mean there will not be any problems along the way because we all know that there will be some. Making the commitment means you will stick to your goals during good and tough times to make the business the success you dreamed about.

Positioning Your Business

We have always heard that "you can't be all things to all people" and of course that's true. That means you must decide where you want your company/brand to be remembered in your target market. The common options would be:
1. the lowest price, just the basics
2. the middle price, good products, services and appearance
3. the highest price luxury level with all the extras

Most businesses can't compete with the big discounters on price so success at level 1 is difficult if not impossible. A luxury band will provide more profit but may eliminate 80%-90% of the target market and takes a longer time to establish. The middle price and quality is where most businesses will succeed because you can still add value over your competitors. Many people will purchase at this level and become loyal customers if you back-up products and handle any problems quickly. Decide where you want your business to be positioned and stick to it.

Defer Debt

If you can't make your payments on time, there are ways to defer some of them to keep your business operating. You can request to skip a payment or add it to the end of the payment terms. This may be possible for bank loans, vehicle loans, credit lines or equipment loans. Call your representative and explain that you're having cash flow problems and would like to skip a payment now and make it up later.

I would not use the the term "financial crisis" with creditors because it may alarm them more than necessary and cause other problems. Cash flow is the accepted term for when things slow down and money is tight. Always act and speak in a professional, optimistic and confident manner and they should be able to offer you some option for refief in the short term. If you are at least halfway through any loans or payment plans you may be able to refinance, skip a payment, pay lower amounts and get longer terms. Never just miss a payment without talking to the debtor, in most cases they will be ready to help you.

More on deferring debt in my new book "90 Days to Success as a Small Business Owner" available on Amazon and bookstores.

Retail Store Classes

You can and should use free or almost free classes to entice people to come to your business. You will not only look like the expert but will be the best sourse for all their purchases. Here are some ideas for classes for your business.

*Florist - Simple flower arranging
*Restaurant - How to make an exotic appetizer
*Flooring Outlet - How to lay tile, carpet grout etc.
*Personnel Agency - How to write a professional resume
*Sporting Goods store - Tips on golf, tennis, exercise etc.
*Furniture store - Ideas for basic interior design, drapes & accessories
*Ice Cream store - Cake decorating & making smoothies
*Banks - Investment strategies and special accounts
*Bookstore - How to get a book published
*Liquor store - How to mix exotic drinks & wine tasting
*Beauty Salon - Haircare, styling and premium products
*Photographers - Quick photographt workshop
*Music store - basic piano playing or trumpet
*Manufacturer - Plant tour and "how it's made" seminar

I Still Use Direct Mail

Over the many years and many businesses (I've had about 20) I always found a way to use direct mail in promoting my company, products and services. And in almost every case I got results and sales. It may seem old fashioned to some business people but if it works why not use it. You may not always get instant response but often a person would call or email 6 months later who had saved the mailing. I would rather have my literature in their file than nothing at all and have to start over for each promotion.

Direct mail can be a very cost effective way to reach your target market. Lists to mail to are easily available and may can be acquired free or even traded for. InfoUSA is a good source for inexpensive lists and some libraries subscribe so you get them free! Customers and prospects should be mailed to regularily to remind them who and where you are and what you can offer them. If you had to pay sales people to reach the same amount of contacts it would cost you 100 times as much! Don't give up on direct mail yet, find a way to use it in your marketing.

My new book, "The Smart Guide to Starting Your Own Business" is now on amazon.com

Rush to Market

When you have a new idea for a product or service that fits into your business and would be of interest to existing and new customers/clients don't wait to use it. If you feel it has at least a 60% or higher chance of success it's time to move forward and test it or add it to what you offer. If you wait there will always be someone else who may come along and implement the idea first. The first one on the market with a new idea usually gets the lion's share of the sales and profits.

As a small or medium size business you have the advantage of getting your new idea to your target market before other larger companies can compete. This does not mean jumping in with both feet and opening the door to possible disaster and loses but testing how your idea will be accepted. The best feedback you can get is from your current patrons who will "tell you like it is." You may nedd to make some adjustments to your original idea and still be number one in your market. Don't wait until a competitor beats you to and all you can say is: "Hey I thought of that first!"

Barry's new book "The Smart Guide to Starting Your Own Business" is now on www.amazon.com

It's All Up to You

We all have dreams, goals and ambitions that we want to acomplish in our lives and that is not only good but Great! But do we all pursue those goals on a regular basis or just sit around and wait for something good to happen? Only you can answer that question for yourself because you already know the answer. Most of the goals and dreams you really want are reachable if you go after them and not just wait for them to happen.

My father always told me, "Don't expect anything from anyone, Do it Yourself." His words stuck with me over the years and inspired me to take action if I wanted to see results. My favorite acomplishments were being successful when someone said, "You can't do that" or "It will never work" or "No one has every done it before" Believe in your dreams and find a way to make them happen even if you fail many times along the way.

Take Calculated Risks

Part of being in your own business is that you can try new ideas and new things quickly. You don't have to wait for someone else's approval before you move ahead. But sometmes you might want to ask other people what they think of your new idea before you make an investment in it. They might offer something that you didn't think of and can influence your decision. You make the final decision but even the President has advisors.

I love trying new ideas and can wait for the next next one to appear. But that doesn't mean I use everything that comes up just beacuase it looks exciting. I want to know going in that there is a good chance of success and I have a way out if it doesn't work as expected. I usually use the 60-40 rule to make a final decision. If I feel it has a 60% chance of success I will move forward and invest in it. If I see right away that it's not working I'll get out quickly. Use your ideas cautiously and have a way out.

Common Lies in Business

*The check is in the mail.
*We promise to ship on Friday
*I'll call you back at 2PM sharp
*That price includes everything
*I can get it for you wholesale
*I'm not making a profit on this order
*It just needs a little work
*I'll take care of everything
*It's guaranteed Forever!
*We have no competition
*Yes, I'll keep it confidential
*Nobody can beat our price
*We have a 99% approval rate
*There is no better product in the market

For a free sample of the monthly Idea-Letter go to www.idealetter.com

Keep Your Customers !

Keeping your existing customers after spending time, effort and money to get them is very important to your survival and growth. Here are some ideas to consider.

*Use their name often
*Give more than they expect
*Hire friendly and caring people
*Always say Thank You
*Change with the times and industry
*Show customers the benefits for them
*Ask for customer input
*Match or exceed competitors
*Reward customer loyalty
*Treat your employees well
*Stay in contact with them by mail, emil or phone
*Handle problems quickly and with a smile
*Provide customer education
*Give VIP treatment
*Keep looking for new products & Service
*Use your employees ideas
*Smile often-it's free!

More free articles you can reprint and use at www.idealetter.com

Employee Team Players

When employees feel that they are part of the business they will always perform better. Making them feel that way is the responsibility of the managers and owners and is an ongoing process. Don't just pay them for their work give praise when it's due and make them feel important. If they have contact with your customers and clients it will show in satisfaction and loyalty after the sale.

Let employees know that are an important part of your company because they really are. Always greet them and smile regardless of how low they are on the company ladder. Employees are people just like the owners and feeling good and important while working will always produce a better result. A team always works better when everyone on it feels like what they are doing is important.

Unusual & Fun November Holidays

These are some real but unusual holidays that you can use in your business for fun and profit.
1 National Author's Day
3 National Cliche Day
6 Saxaphone Day
7 Hug a Bear day
9 Sadie Hawkins Day
13 World Kindness Day
15 America Recycles Day
17 Take a Hike Day
17 Homemade Bread Day
18 Mickey Mouse Day
19 Discovery Day
19 Have a Bad Day Day
21 World Hello Day
23 National Cashew Day
25 National Parfait Day
29 Square Dance Day

Perseverence Makes Winners

We have all heard the quote "When the going gets tough, the tough get going" and if you really think about it you will see that it's true. So many people will give up when things get difficult or out of their comfort zone. But it's those that gather up all their tenacity and knowledge and forge ahead that come out a success. Think of all the great successes in the world and read about their early days when everything went wrong but they didn't quit.

One example is Thomas Edison who had over 10,000 failed experiments trying to invent the light bulb but he knew that he would succeed eventually. Almost every big success had mountains of failures and doubt but never gave up because they knew the answers were still ahead of them. We never hear about the setbacks but they were there in the beginning for most big successes. There are many people out in the world right now going through the same process and will not give up until they are successful. Are you one of them?

Buy Right to Sell Right

Buying your products or contracting for services that you will resell can make a big difference in the price you will need to charge your customers. First establish the specs and quality you will need and then get prices from several different vendors, suppliers or manufacturers. You will always want an agreement that they will protect your account for at least a year and not let your competitors sell that customer using them. Of course they will not sell it directly themselves and undercut your price.

I have a friend and savvy businessman in Chicago that built his $20 million busines on giving the customer/client the price they wanted to pay (within reason) and then finding a supplier where he could buy it for less. He would attempt to purchase larger quantities in the U.S. or abroad to get his cost where he needed it. He kept his customers happy and was always open to new suppliers from anywhere in the world. He would show loyalty to those that made product and cost adjustments whenever he needed them. Buying right keeps 3 people happy, the customer, the supplier and you.
More short articles you can reprint in the Idea-Letter, free sample at www.idealetter.com

The Chamber is Waiting for You

Your local Chamber of Commerce, Better Business Bureau and other business organizations are waiting for you to attend and join their meetings. The more people that participate the stronger they will become. But think of all the knowledge that is being shared among members that you don't get to hear and use. Every meeting that I have attended or spoken at I have left with several ideas that I was able to apply to my business.

Many of these valuable organizations will let you attend a few times without joining or pay the non-member fee for the meeting. It is money well spent or should I say invested because there is always a return for the time you spend there. It's easy to find when and where they meet, just search the internet or look in Monday edition of your local newspaper or business journal. The knowledge of many will always be a helpful advantage to your business growth and survival.
By Barry Thomsen www.idealetter.com

Listen and Act

Do you listen to what your customers are telling you? The answer is probably yes, but do you really Hear what they are saying. Many business owners encourage their clients and customers to express their needs, wants and feelings. The next step is to act on what they say. Just nodding your head with a smile is nice but does it actually improve your relations with them?

Remember that customers and clients are telling you things that will entice them to purchase more and remain a loyal customer. Don't you want to know what those things are, of course you do. And when you hear those requests act on as many as you can as soon as you can. The goal of being in business is to provide what the people who pay you want and the way to do that is Listen and Act. There is no better way to stay a step ahead of competitors that to give customers what they really want. Price only comes into play when there is no other value added.

Many short articles each month in the Idea-Letter, free sample at www.idealetter.com

Business Angels

Do you know someone who is more of an acquaintance than a friend but has adequate capital available for your current business needs? These are personal investors (sometimes high-risk investors) who are looking for an above-average return in their investments. You can probably be introduced through business associates, your banker, accountant or at the Chamber of Commerce meetings.

Most of them will assess you and your business before making any committment to invest. Once they decide to go ahead they will likely back-off and not interfere with the running of your business. Doctors, lawyers, retired entrepreneurs and sport figures are a good source of angels. They are great sources of quick cash but remember they are looking for a high percentage return on what they invest.

Where is Your Business Card

One of my biggest pet peeves about business people is that they don't carry enough business cards with them or NONE AT ALL! Your card is still the accepted way of of introducing yourself to new people you meet. There is no rule that says you will meet prospective customers only during business hours. We all know that opportunities come at any time and place. I met a new client on a beach once by the shore and yes I had business cards by the table where we were sitting. Without giving him one I might not have heard from him again and gotten his business.

I use the "rule of 6" and have at least 6 business cards in my pocket or within reach at all times. I also keep a back up supply of about 50 in the car glove compartment at all times. I like to give each person 2 cards so they can give one to a friend or associate or keep it in 2 places. All the info about how to contact you, go to your website, Twitter, Facebook etc. is there whenever they need it. I really believe that you are losing business if you don't have business cards with you at ALL TIMES.

Contests for Fun & Profit

Giving away a big prize will draw attention to your business and get people interested for at least the term of the contest. It can make a smaller company stand out and be seen in front of other big or small competitors. If you promote it and use it in advertising, new prospects may come to your door and you'll have a chance to capture they away from your rivals.

You will want any type of contest to be fun, intersting and exciting even for the losers. A well run contest will have people coming back to your business more often than they normally would for a chance to win something. Once you have them hooked, you will likely get more business than usual from them. And for those not-yet prospects, they will at least see what your company has to offer and may turn into prospects and customers soon. Contests will make it fun to shop with you over your competitors.

More on contests in #29 of my book "The Jelly Beam Principle", signed copies at 719-268-1322 or idealetter@aol.com

Use Sign Power

Back when the first immigrants came to America they were from many different countries and spoke many different languages. They saw the new opportunities to provide products and services to each other but the language barrier made it difficult to communicate what they had to offer. They used signs to show what they had to offer and the customers came. If you saw a sign with a loaf of bread you knew it was a baker or a man putting on a horseshoe it was a blacksmith.

Signs today still can give that instant exposure to what a business is all about to entice customers to investigate further. Whether it's on a bricks and morter store or a website banner the use of signs is an inexpensive way to let people know who you are and what you do. Don't ignore this proven way to market your business because it still works. Always use all the marketing methods because you never know which one will work with different potential customers. Signs can and do bring awareness to you business.

For a free sample of our 8 page monthly Idea-Letter (since 2002) with many helpful short business articles go to www.idealetter.com

The Holiday Promotions (Again)

As we approach the holiday season again all the big box stores and corporate chains are trying to undersell their competition and have the earliest sales. They entice customers with low prices and limited availability. The profit margin is low so they have to sell more to come out ahead. They spend mega-dollars on advertising to lure shoppers into their stores and to their websites. The same old thing year after year.

But why should a small business retailer or online seller join this madness and try to compete for super low profits or any at all. The big stores aren't going to let you win anyway, they will just lower prices again, maybe below your cost. Why not fight back with something value-added that others are not offering instead of just low prices. Find something your customers want (ask them!) and offer if along with a fair price. There is an old saying that if everything else is equal, people just buy the lowest price.

Don't let your businees be "just equal", make it offer more with a smile and provide the service that can't be found elsewhere. You won't need to spend big bucks on advertising because you will receive more valuable Word-of-Mouth publicity. And remember these happy and satisfied customers will be repeat business after the holidays!

In-Home Sales Still Works

Selling to your customer/prospect in their home can still be a thriving business in todays changing economy. It's a great way to get a home-based business off to an inexpensive start. Getting on a level playing field with prospects and customers should be your first objective. Many of them will be on-guard in the first few minutes and you will need to disarm them them quickly if you want your best chance to make a sale.

It doesn't matter if you are selling aluminum siding, new kitchen cabinets, cosmetics, cooking utensils or vacuums, you need your prospect to let down their defenses. Remember there must have been some interest on their part or you would not have been able to even set the appointment. So get them to relax and not consider you as an intruder in their home so they will have an open mind to what you are going to say.

More on in-home sales in #82 of my book "The Jelly Bean Principle" signed copies available at 877-700-1322.

Business Trivia

*In 1976 14 banks merged to form a bank credit card called "Mastercharge" This was renamed to what is now knwon as "MasterCard"
*If Walmart was classified as a country, it would be the 24th most productive country in the world.
*Each year approximately half a billion dollars is spent by kids on bubble gum in North America
*Frosted Flakes mascot "Tony the Tiger" has a wife, son (Tony Jr) and daughter (Antoinette) and were all used in early advertisements and commercials.
*EPCOT stands for "Experimental Prototype City of Tomorrow"

And you thought you knew everything!

Buy Your Umbrella When the Sun is Shining

Isn't it great when your business is doing well? You can't wait to get to work everyday to see how much you are going to make. If you worked hard and long for many years, you don't ever want to go back to those tough beginning times again. You hope to just keep making money at a fast pace and increase growth every year. That's the way it's going to be so let's go on a cruise and have some fun for two weeks.

This is why a small business person puts in all those hours at a low income to build a profitable business. If you stick to it and persevere, you finally reach the light at the end of the tunnel. But you don't really want to go back and travel that tunnel again, do you? So how do you keep from sliding back into the tough times when when staying in business was a real challenge?

You have to plan for the difficult times ahead, whether you think they are coming or not. It's sort of like going to the dentist to get your teeth cleaned. You may not see it's importance when you're doing it but you will wish you had if problems arise later. So pay down debt and buy future supplies when you have the money and you won't have to worry about them if things change in the future.

Free longer articles that you can use or reprint at www.idealetter.com

Your Business Attitude

Your business will have it's own attitude that's different from all your competitors. It will usually take on the character and attitude of it's owner and that can be good or bad. Enployees will adopt the owner or manager's attitude and how they treat customers and everyone else. The top person must be careful not to establish the wrong or a poor atitude or the business can and will suffer.

When you meet or contact a new customer or client there is a first impression extablished, just like any other relationship. It take only about 3 or 4 seconds to give a good, cordial and helpful impression everytime you have contact. But should that impression turn bad, it may take a year to turn it around again. A smile and a helpful attitude will go a long way in creating customer loyalty which means repeat business.

Value Added Services

We've probably all heard this term but do we really understand what it means? "Value Added Service" is providing your product or service with more service. Something extra, something the customer didn't think they were paying for but received anyway. Something that makes you stand out from your competitors because they are not doing it. They are not doing it because it's too much trouble, too costly or because they never thought of it. You can stand out and be remembered by adding some extra value.

Some people really want the extras, especially when they first receive them and are willing to be loyal to a business to get them. Value added service can be as simple as a big smile during the purchase or as much as helping a customer assemble something that comes in 60 parts. Or, really anything in between that is not usually provided with a similiar purchase. If you care about customers and want them to return, find a way to add value to what they buy from you. The return will be greater than the effort.

More on adding value in #83 of my book "The Jelly Bean Principle" signed copies available at 719-268-1322.

Unusual Holidays for October

These are real but unusual October holidays that you can use in your business for fun and profit.

2 World farm animals day
4 National denim day
5 World smile day
7 Bathtub day
10 National angel food cake day
13 U S Navy day
14 National be bald & free day
15 National grouch day
16 Dictionary day
18 Long distance day
20 Shampoo day
24 National bologna day
26 National mule day
27 National make a difference day
29 Oatmeal day

Writing Your First Book Seminar

It's been said that everyone has at least one book inside them waiting to be written, what's yours about? I will present a book seminar on Saturday morning October 15, 2011 called WRITE-PUBLISH-PROMOTE at my office from 9AM to 11AM (Colorado Cards, 5585 Erindale Dr #203, Colo Spgs, CO). I have 6 published business books and 1 more in process. You'll learn how to come up with a catchy title, layout chapter outlines, plan for the correct number of pages and words, write the first draft, edit, add stories, search for a publisher and agent, submission guidelines and accept rejection. Find out the difference between a mainstream publisher, print on demand, self-publishing, e-books and which one is best for you. Then promoting your book after it's published using many different ways is just as important. Over 350 people have attended in the past and some are already published.

Attendance is limited to the first 14 adults at $25.00 per person. Cash or check at the seminar or credit card when you reserve a seat. Nothing else will be sold at the seminar. The space is limited and past seminars have been selling out so please call 719-268-1322 or email: idealetter@aol.com to reserve a seat.

Barry Thomsen
Speaker, Author, Entrepreneur
719-268-1322
idealetter@aol.com
Twitter: BTauthor
be a Facebook friend

Know Your Audience !

Next Wednesday October 5, 2011 I will be giving a 15-18 minute presentation at our local Toastmasters meeting which starts at 6:15 PM at the firehouse just East of Dublin & Academy Blvd in Colorado Springs. The presentation is "Know Your Audience" and will help you speak to groups of 2, 10, or 500 in your business or at events. I will try to make it entertaining as well as informative. There is no cost for guests (We Love Guests) and you will get to see what Toastmasters is all about, mark your calendar to be there, no reservation needed.

Promote until it Hurts !

Part of being a successful businessperson is the ability to believe in and promote your business and ideas. Some of us are better at it than others but that doesn't really matter. What does matter is that your are always looking for ways to bring your business/company into all your potential buyers minds. Even when business is good you must keep marketing and promoting because as history has taught us, there will always be slow times ahead. Peaks and valleys are just a normal part of business.

Once you get into the regular mode of promoting your company it actually becomes sort of fun. You get to see what works in the marketplace and what doesn't, it's a learning experience. What may be successful for a competitor may not work as well for you but allows you to come up with an even better idea. As long as you feel that your business has benefits for those who buy, keep promoting and watch the sales and profits grow. People won't know about you if you don't get out there and tell them. Oh, don't forget the smile while you're doing it.

Your First Employees

The key to success in having employees at any time on your staff is selecting the correct ones from the many who will apply. Ads in your local newspaper, on-line help wanted, craigslist or posting on college and church bulletin boards will draw in many applicants to choose from. Most of these people will not be good for your company. You will only find the best ones by interviewing and taking the time to really evaluate them.

Rushing through interviewing will only cause problems later and result in high turnover rates. A personal referral of an applicant is usually the best but they aren't always available. Interviewing is a seriuos business for both you and the applicant. It must be treated that way if you want the type of employees that will help you build your business. Whether you are hiring full-yime or part-time people, they are all important and should be selected with care.

More on first employees in chapter 12 of my new book "The Smart Guide to Starting a Business" available on Amazon in Oct 2011.

Free Displays and Signs

Where can you get free displays, signs, samples and other items to promote your business? From your suppliers, of course. They want to help you sell as many of their products as possible, so they will help you any way they can. If your supplier is a middleman or distributor, go past them to the manufacturer. They usually have displays to use where you can feature or demonstrate products. You can also use them for trade shows and expos.

If it's an expensive structure, you can ask to borrow it for a week or a month to use in your store or office. The manufacturer or supplier has trucks delivering products all the time, so they can probably drop it off and pick it up later. They may not volunteer the use of displays and signs so you will have to ask them. In most cases you will get a positive response and it will help make more sales.

For a free sample of our monthly business ideas newsletter, just request one at www.idealetter.com

Price and Value

Incorrect pricing in a crowded market can send your customer flocking to a competitor's doors. This doesn't necessarily mean not being low enough, it means being the right price for the right value. People expect to pay for what they get and if the price is too high or too low, they start to wonder what's wrong.

But competitors won't always dictate your pricing guidelines if you provide and prove reasons for higher value. Higher perceived value can justify higher prices if the customer really "wants" the higher value and recognizes it. If they don't care about a greater value or don't really believe it's there, they may balk at a higher price. You must prove to them that it's worth more, not just tell them. It's what benefits them that counts, not just the product features. The perceived customer value will come before the price they will pay.

From chapter 14 of my new book "The Smart Guide to Starting a Business" available on Amazon and elsewhere in October 2011

12 Commandments of Business Marketing

*Thou shall know thy target customer well
*Thou shall provide excellent purchase follow-up
*Thou shall know what thy competitors are doing
*Thou shall pursue free publicity often
*Thou shall deliver more than thou promises
*Thou shall use a website, email and social media
*Thou shall reward customer loyalty
*Thou shall use direct mail and advertising religiously
*Thou shall test, test, test all marketing
*Thou shall look for new products and new markets
*Thou shall always ask for referrals
*Thou shall provide OUTSTANDING customer service

By Barry thomsen from my book, "90 Days to Success as a Small Business Owner" www.idealetter.com

Pursuing New Customers & Clients

Finding new customers is a pressing need for any business but especially so for a new business. Think of all the sources to find new clients and use all the tools available to go after them. Some will like your product or service better than a competitor but you need to make sure they know about you. You may create new buyers for your product or service or lure them away from competitors.

Some customers will only be casual shoppers and others will become loyal regulars. You need both to survive and keep your cash flowing. Even the largest businesses lose customers who move, change jobs, change interests and so on. The need to replace them is always there and doing so will make your business grow and survive.

Free longer articles that you can reprint at www.idealetter.com.

Customer Service Case Study: How Many Hours?

The sign on the building said One-Hour Cleaners and I needed a pair of wrinkled slacks cleaned & pressed to wear to a dinner that evening. It was only 1 PM and I went in the cleaners and asked if I could pick up the slacks at about 4 PM (3 hours not 1). I was told I could not get them back until tomorrow which was too late for me to wear that evening. When I mentioned the one-hour sign I was told that it was only the store name and not how they do things. The person was actually a little rude because she had probably heard it before.

I took the slacks to another cleaners and got them back in time for the dinner. I have since given that second cleaners thousands of dollars in business that the first one didn't even consider. Don't try to deceive your customer or make them do what you want them to do. Try to be as flexible as you can and build long term relationships which pay off in repeat business and referrals.

More on customer service in my book "90 Days to Success as a Small Business Owner"

Check Your Neighbors First

Years ago I had a slaes office in a building that was next to a motivational type company. Every Tuesday and Friday they had a rally meeting with 10 to 20 people yelling and cheering loudly. When we tried to complain we were told that was how they did their business and they weren't going to change. Since we had a smaller space and paid less rent, the building management did very little for us. So we had to stay off the phones during their 90 minutes of loud meetings and promptly moved out when our lease was up.

I learned quickly to observe the space before you sign the lease and talk to some of the other neighbors also. What looks like a nice quiet space may have noisy times that you want to know about in advance. If there is any type of government offices in the building that you are considering, take notice of the amount of people going in and out of there. You don't want a long line blocking the hallway, at the bathroom are worse yet your entrance. Check before you lease and avoid the problems that you might have later.
More on page 195 in my book "The Jelly Bean Principle", signed copies available by calling 719-268-1322 or idealetter@aol.com

Don't Ignore Economic Slowdowns

I'm not an economist but I've been through four or five of these economic slowdowns in my business career. I can tell you firsthand that none of them has been fun and a couple presented serious challenges. What you have to realize is that these slowdowns (recession or not) are going to happen every six or seven years and they will affect how you do business.

If you don't adjust and pay attention to what's going on in your economy and in your business, you could end up in a financial crisis. How do I know this? Because it happened to me early in my small business career and I never forgot it. I learned many lessons to handle the next next one that was always coming. There is no reason to panic but you must make adjustments in spending and how you do business. You will get through it and come out a stronger company for the future.

More on financial problems in chapter 17 of my book "90 Days to Success as a Small Business Owner" available everywhere.

Customer Service Case Study: Gas Station in Need?

A major gas station had a sign that said it closed at 11 PM every night. I got there at about 10:45 PM and when I tried to pump gas into my SUV nothing came out. The pumps had already been turned off and not working. I went inside the store part and the teenager on duty said he was closing early. He had to meet some friends at 11 PM and told me to come back in the morning, they open at 6 AM. Did the owners check on this regularily to be sure they were following the posted schedule or just ASSUME the employee would do the right thing? I recently saw that the station closed down and was boarded up, I wonder why....

More case studies in chapter 16 of my book "90 Day to Success as a Small Business Owner"

Do's and Don'ts of Business Casual

Business Casual Do's
*Tailored Jackets (men & women)
*Tailored, well fitting slacks
*Silk, cotton or micro-fiber shirts or blouses
*Basic colors, solids, stripes (not wil floral prints)
*Skirts that are of acceptable length
*Neat golf shirts
*Khaki pants & skirts
*pants suits for women
*closed toe shoes

Business Casual Don'ts
*See-thru clothing
*flip flops or running shoes
*Thigh boots with mini-skirts
*Shorts or cut-off jeans
*Clothing with rips or holes
*Tank tops or halter tops
*Baggy sweats
*T-shirts with words or logos
*Wild or bright make-up
*Wearing slacks well below the waist

Customer Service Case Study: Don't Need My Business?

During a visit to a large national office supply store a few years back, I was trying to find a ribbon for our typewriter which we use occaisionally. I had not purchased this item before so I wasn't sure where to find it in the store. I asked someone stocking a shelf in the copy paper section if they could help me. He said he didn't know where it was but would call someone else.

The loudspeaker announced my situation and I was told told to stand in the center aisle and wait. After a few minutes, which seems like a long time when you're just standing there, I decided to leave. I would just go back to my office, order from a catalog and wait the extra day. As I was leaving I noticed about 5 people waiting in line to check out and only one cashier. There were about 10 other employees working or just standing around talking but only one checkout open. I was happy to get out of there and have not gone back since. I guess they had already made enough money that day!

More customer service case studies in chapter 16 of my book "90 Days to Success as a Small Business Owner"

Customer Service Case Study: Car Service Delay ?

I took my car to a well known auto-service place for an oil change and tire rotation. I was told that it would take no longer than 30 minutes and I went to the waiting room to do some reading and pacing. After about 40 minutes I inquired as to the status and was told it would be another 20 minutes (or an hour total). I told him that he had said only 30 minutes and the guy replied, "I meant 30 minutes after we finished our lunch." ????

More customer service case studies in chapter 16 of my book, "90 Days to Success as a Small Business Owner"

You Want to Have a Sale?

Special Sales on your products and services are fun and profitable. They can bring new and repeat customers into your store, business or website. If your sale doesn't work, it just means that customers/clients didn't value what you're selling at the sale price you set; enough to buy it now.

Learn something from each from each sale and the next one will be even better. Also, study your competitors' sales to get ideas for your futire sales to see what works and what doesn't. If a certain type of sale is not working for your competitor it probably won't work for you either unless you make some changes. Be creative and don't be afraid to try something new.

More on retail sales in chapter 11 of my book "90 Days to Success as a Small Business Owner"

Some Fun and Profitable Business Promotions

Promotions can come in any size, shape or form and are only limited by your imagination and resources. Here are some ideas you can use or change to fit your business objectives. But don't stop here; try anything you think will work and attract people.

*Organize a parade
*Hold a local artist's exhibit
*Have a band play outside
*Have an ice cream social
*Hire a balloon sculpture
*Sponsor a record breaker
*Reward yellow pages ad clippers
*Do a CD/DVD or book exchange
*Have a special drawing
*Hold a trivia quiz contest
*Feature costumed characters
*Celebrate unusual holidays
*Run a dance contest or marathon
*Have a donut/bagel eating contest
*Run a guess-the-number contest
*Give lottery tickets away
*Have fun kids contests & races
*Reward the 10,000th customer
*Hire a storyteller
*have a free seminar or speaker
*use scratch-off cards

More on business promotion ideas in chapter 7 of my book "90 Days to Success as a Small Business Owner"

Hold Prices in a Crisis

During an financial crisis, you may have tendancy to try to cut your prices to the bone. This could have a very short term effect on cash flow but it may hurt you in the future. When you reduce prices so much that prople feel you are desperate, the purchasers who buy your products or services will never look at you the same again. They will expect you to either go out of business or just hang on by a thread. They will worry about after-sale assistance and returns and they may not buy gift cards.

This strategy could cause them to shy away from any products that need future service or replacement parts because they're afraid that you won't be there to help them. They might never even consider your regular price again and always expect or wait for the deep discount. They might be hit-and-run customers who have little or no loyalty to your business and will go elsewhere to spend the rest of their money.Try to hold your ground on prices or just reduce a little to encourage sales.

More on financial crisis ideas in chapter 17 of my book "90 Days to Success as a Small Business Owner"

Customer Service Case Study "Early Haircut"

My regular barber knows that I hate to wait and I'm always in a hurry. She normally opens her shop at 10 AM but she comes in early at 9:15 AM whenever I need a haircut so no one is ahead of me. I've been going there for every haircut the past 4 years and I plan to keep going if the she offers me the same special service. The price (which is reasonable) is not ever a consideration.

Many more case studies in chapter 16 of my book "90 Days to Success as a Small Business Owner"

Customer Service Case Study "No Substitutions"

I went to a family restaurant, ordered a sandwich and asked whether I could have chips or coleslaw instead of potato salad as a side. The waitress said in sort of a gruff voice that no substitutions were allowed. After waiting an unusually long time for the food to come she finally brought our meals. The plate with the sandwich I had ordered had fruit on the side. I asked why and she said that they ran out of potato salad and had to substitute. ???

Flaunt Your Brand

Your brand can be your logo, product name, company name or your own name if you have a professional service. This is what you want people to remember you by and tell all their friends. It's the first thing that should come into mind when anyone thinks of your industry, product or service. You don't want someone to say they know a great dentist, computer person or furnace guy but can't think of their name. You want your brand on the tip of their tongue at all times when your industry comes up.

Brands can be very strong and the big companies spend millions promoting them. How many ppeople have nerver heard of Tide detergent or Nike shoes? You can do the same with a smaller budget and some creativity. It's an important part of your marketing and a way to stay ahead of your competitors. Everything you do, do it in your brand name.
More on brand ideas in my book "The Jelly Bean Principle" For signed copies sent to you call 719-268-1322.

Protect Your Clients & Customers

With a service type business, your clients are looking for a skilled person to guide and protect them from making bad decisions. In many cases they are entering a field that they are not experts in or have never conducted a business transaction. Think of going to a different country that speaks another language; you're always cautious at first. If you can find a great guide, friend or concierge to assist you, the comfort level slowly improves. You will start to feel more relaxed and know that you are being treated fairly for any money you are spending.

The same goes for a business transaction; look out for your client's best interest. When they have the confidence that you really care about protecting their interests and business decisions, it will easily build loyalty and trust. Once you create trust, your competitors won't have a chance of luring them away from you and your business. This extra service costs you nothing but can pay off big in the future.

More on client relations in my book "The Jelly Bean Principle, 105 ways to stand out from competitors" signed copies available at idealetter@aol.com or 877-700-1322.

Rules For a Happy Home

*Always be honest
*Count your blessings
*Bear one another's burdens
*Forgive and forget
*Be kind and tender hearted
*Comfort one another
*Keep your promises
*Be supportive of one another
*Be true to each other
*Look after each other
*Treat each other like friends
*Love one another

Print these out and hang on your refrigerator

Why a Business Might Fail

So many people want their own business than many go into it without preparation and knowledge of what it really takes to be successful. It's more than just a great new idea and hard work. Here are some reasons why a new or existing business can fail.

*Poor customer care
*Insuffient marketing
*Owner attitude
*Poor employee training
*Poor employee supervision
*Excessive spending
*Lack of business knowledge
*Owner Neglect
*Excessive salaries
*Obsolete products or services
*Ownership change
*No cash reserve
*Out-of-line pricing
*Loss of a big account
*Inadequate product mix
*Tax problems
*Loss of vision and goals

You will notice that competition and economic conditions are not on the list because they are normal situations that ever business faces.
More on keeping your business alive and well in chapter 18 of my book "90 Days to Success as a Small Business Owner"

The Quitters

In your business you'll have the quitters who will no longer want to part of your business family. They will want to move on because they feel there is more opportunity and/or money elsewhere. Up until the time they actually give notice of leaving, you may hear little grumblings from them about not being paid enough or the fact that they are bored with their job.

If you're lucky, they will ask for a meeting with you or their supervisor to discus their needs and wants. If money comes up as a reason, you'll need to evaluate their real value to the company. Have you overlooked compensating them or are they asking for too much, too fast? You will need to make a decision because the meeting needs to have some conclusion. You don't want them infecting other employees with their comments. In may cases parting ways is the best solution.
More on employees and salaries in chapter 10 of my book "Save Your Buiness"

Your Second Business

Many entrepreneurs start a second business using the same location, ofiice equipment and resources of a first business. This works great and allows you to test the waters without diving in completely. I've done this many times and it's easy to get out if the business isn't working the way you had planned. And if it starts to prosper you either move out or allocate more space for it.

If you're starting a second or third venture, you can make it part of the original business or another independent business altogether. Just because you're using the office or store of the first business doesn't mean it has to be part of the same company. You're simply investing all the resources you already have and taking some of the burden off the new venture. So if you have another new idea for a business don't wait for someone else to use it take an inexpensive chance to see if it works.
More on business success in my book "90 Days to Success as a Small Business Owner"

Train, Train, Train

In most cases the owner of a business can't meet, service and process every customer or client themselves so they hire employees to stand in for them. But are these employees doing the job that needs to be done so that the business can prosper and grow? Employees can only be as good as you train them to be. They will only stay as good with proper instruction, encouragement and supervision. When employee performance slides it can take company growth and repeat business with it.

Companies have failed or dug a hole for themselves that's hard to get out of by the poor performance of it's staff. Competitors will jump in and grab customers faster than you can blink your eyes. By tolerating below par job performance from even a few employees, it will become infectious throughout your company. It's much easier train employees on a regular basis, monitor their performance and train again. If it's too much trouble for you, the owner to care, why should they?
More on customer service and training employees in my book "The Jelly Bean Principle" Signed copies incl mailing available for $19.00 from idealetter@aol.com or call 719-268-1322.

The Decision Maker

If you're selling saddles make sure you're not talking to the horse! You need to be speaking to the decision maker, not someone else who isn't qualified to make purchasing decisions. Suppose you have just made one of you best sales presentations and when you ask for the order your prospect says, "I'll have to give all this information to Mr Big, he makes the final decision. You have just been speaking to the messenger! When it's finally presented to Mr Big it won't have the same impact that you gave it.

Why not find out early in the meeting whether the person who can make a decision is present. If he isn't, you can suggest that they bring in Mr Big halfway through if the messenger likes your presentation so far. Then give Mr Big a short recap and finish your presentation. Then you can proceed to close the sale with the person who makes the purchasing decision. This has a better chance of turning into a sale and saves a lot of everyone's time.
More on face-to-face selling in chapter 10 of my book "90 Days to Success as a Small Business Owner"

Make a Bigger Impression

When you are a new or growing business, here's a few ways to look bigger and more established than you really are. Instead of starting your invoice numbers with 0001, try using 5 or 6 digits and a starting number like 22001. It makes you look like you have been in business for awhile and had many previous customers or clients. If you have delivery or service trucks and vans, number them van #6 or #12 even if you have only one. It makes you look like you have a small fleet of them and get a lot of business.

No customer likes to be a guinea pig when they buy from your new business so give them a feeling of comfort. You are going to provide a fantastic product or service anyway so don't let anyone be hesitant because you are new. You want everyone to feel that you have had many previous satisfied customers and clients.
More on new business marketing in my upcoming book "The Smart Guide for Business Startups" available soon on Amazon.

Have Customer Friendly Business Hours

Let me get up on my soapbox and say that if you don't have business hours that satisfy your customers it's time to get out of the business. I said customer NOT you. I see too many business owners that open late and close early just because they can. Then they wonder why business is slow or they don't get the repeat customers and referrals that they expect. A competitor has more comvenient hours and taking all their customers. Well good for the competitor because that's how a business should be operated to achieve maximum growth & profits.

Before you even start a new business decide if you can and will offer the hours that your customers & clients want, expect and need. If that's not you then find another venture that requires less hours. Customers expect you to be available when THEY need you and will reward you with repeat sales and referrals. Look at the business hours you are now offering and make adjustments quickly, you'll be surprised at the positive results. 104 more business ideas in my book "The Jelly Bean Principle" available at idealetter@aol.com

Is it an Ad?

An unusual but effective type of ad is when you make it look like an article in a newspaper, magazine or web page. The ad can look like a news story on a subjest of interest to most readers. Many people will start reading it because they think it's part of the publication and will take them a moment to realize it's an ad. Just include good information and don't try to fool them.

You can get your message out if you put the benefits right in the beginning so people will read on. The publication's editor may put "advertisement" at the top of the page so readers won't be confused but some people may not see it. Just make sure your body copy is truthful and non-deceptive or you may turn off readers and destroy the response rate.
More on advertising in chapter 4 of my book "90 Days to Success as a Small Business Owner"

Doing Business in Brazil

Brazil like most countries that are involved in international business will have no problem speaking in English. They do however expect you to honor their other customs and procedures when doing business.

*The colors of their flag is yellow & green, so avoid wearing that combination.
*Men wearing 3 piece suits are considered executive level and 2 piece suits usually mean an office worker.
*The OK hand gesture is considered rude in Brazil
*It can take a long time time to establish a business relationship
*Giving a gift is not required in business
*Tipping is usually about 10%
*Always let the host start a business discussion
*Make appointments well in advance
*Long handshakes and eye contact are common
*Portuguese is the national language but most also speak English
*Good conversation topics.. soccer, family, children
*Bad conversation topice.. Argentina, politics, religion

Special Discount Days

For a retail store or restaurant, attracting attention is the name of the game. Use special discounts for slow days and nights or just to boost sales. Let the media know what you're going to do and you may get coverage. Here are some special discount ideas.

*Uniformed military night
*Senior discount day
*Little league or soccer night
*Police or firefighter night
*Family doscount night
*Double coupon day
*Honor student night
*Twins or triplets day
*Singles night
*Meet the mayor night
*Amateur talent night
*1960s dress up night
*Newlywed day
*Boy & Girl Scout day
*CHamber of Commerce event
*City workers day
*Candlelight dinner night
More ideas to promote your business in my book "90 Days to Success as a Small Business Owner"

Cross Train Employees

This will help you get through periods when a key employee leaves abruptly or is off for an extended lenght of time. Especially if that person was doing a complicated job that takes a while to learn. Cross training employees to do a difficult task will provide someone to step in when that person leaves the company or is promoted quickly. Cross training can be done by the owner/manager or the person who is currently doing the job. If it's an important job that will affect the overall condition of the business, three or four people can be trained to do it.

Another way of cross training is to develop a task manual which has a step-by-step list of each important task. This manual can be updated as changes are made and new procedures added. The manual doesn't have to be too formal just an outline of the steps involved. The person who is doing each task can write the pages for the one they are responsible for doing. Using a ring binder will allow you to change pages easily. Once this manual is in place you will see how valuable and useful it is.
More on training employees in chapter 12 of my upcoming book "The Smart Guide for Business Startups"

Have a Contest

People love to win and you can make it fun. Offer a contest in your business with no purchase necessary to get people to try your product and listen to your sales pitch. Be sure to follow all sate and federal rules which you can find on their websites. It's wise to offer one big prize to attract attention and several smaller prizes so there will be more winners.

If you are having a drawing, announce the time and day far enough in advance so you can have as many people in attendance as possible, they might even make a purchase. Make the contest duration short... four to six weeks is desirable. Invite the media and if it's a slow news day you might get free coverage. When it's over enter all the names on a mailing list for future use.
More on business startup promotions in chapter 2 of my book "90 Days to Success as a Small Business Owner"

Order Follow-up

If you're planning to take orders and accept credit cards on your website be sure that the site is customer friendly. It goes without saying that you need a secure page when credit cards or personal information is used. But what about order follow-up that customers can do themselves - easily and 24/7/365?

If you order products from Amazon.com or bBarnes & Noble.com for example, you'll notice that both have customer friendly sites that even a non-techie can understand and navigate. If you need to check on part of yor order at any time of the day, any day of the week, you can do so with a few clicks or perhaps a quick email to customer service. Easy!
More on website ideas in my book "90 Days to Success as a Small Business Owner"

Weekend at the Mall

If yor're starting a new business or have a home-based business, here's an idea for some additional public exposure. Most shopping malls are looking for extra income wherever they can find it and will allow you to do temporary selling at a reasonable rate. You can usually get a draped table and 2 chairs for a two or three day weekend at a nominal fee. Use can use this opportunity to promote and sell your products and services to everyone there.

If you feel this amount (usually $250-$300) is still more than your budget will allow, consider sharing it with another person who is trying to reach the same target customer. You may be able to negotiate an even lower rate if you contract for 3 to 6 weekends at one time. Before you start go there one weekend and see if the people passing by would be good prospects for your business. Always have flyers and literature for everyone to take with them.
More on promoting your business in chapter 7 of my new book "90 Days to Success as a Small Business Owner" available everywhere.

The Customer is Angry

No matter how hard you try to please your customers, you'll have to deal with an angry one at some point. It's how you handle the situation that will determine if they will continue to be your customer. Here's a few ideas on how to handle an angry customer.

*Let them vent and get it all out first
*Apologize for the problem but don't accept fault at this point
*Ask questions to help you understand everything
*Empathize, show them you care about fixing everything
*Don't argue with them, it will get you nowhere
*Thank them for bringing up their concern
*Offer a quick solution if you have one
*Do what you promise to do, promptly
*Let customers know that your door is always open for them
More on customer problem solving in my new book "90 Days to Success as a Small Business Owner" available everywhere

Mail to Consumers

If your type of company sells mostly to consumers rather than business customers, direct mail is still a cost effective method of reaching them. Consumer direct mail is really different from business direct mail because when we get home we take off our business face and think about other things. We want to have fun, enjoy life and spend our personal money wisely.

The amount of advertising mail we receive at home depends on many things like the number of magazines you subscribe to, how many credit cards you have or what you have responded to in the apst. Why do people open some and toss out others? Smoething catches their eye or creates a desire to know more about what's inside. Your headline is the key to getting the rest of the piece read and acted upon.
More on consumer mail in chapter 14 of my book "The Jelly Bean Principle" available at amazon.com or 877-700-1322.

Obsolete Products and Services

The dictionary defines obsolete as out-of-date, old-fashioned, antiquated and of less use. Does this sound similiar to anything you're trying to sell? If you have become too comfortable with selling the same products and services, it's time to wake up and smell the market. Very few products last for decades without improvements or upgrades, look at cars; they have been selling for a hundred years now but how much of the original ones are in today's models.

The concept is the same but the structure changes regularly. In fact most cars become outdated every five to ten years and the manufacturers offer changes in every year's models. When you see an older car, say 15-20 years old, driving down the street don't you wonder who would ever buy a car like that? Would the car dealer stay in business if they just sold 15 year old models, even if they were new? Take a good look at your business and see what needs to be changed or upgraded and get to work on it now.
More on obsolete products in chapter 13 of my book "Save Your Business" available at amazon.com.

Home Business Setup

Here are some important things to consider so you can make your home-based business a Success!
*Close off your business/work
*Lock office door during non-business hours
*Keep family members out of your business area
*Use a modern phone system with voicemail
*Forward calls to you cell phone when out of office
*Dedicated lines for fax & internet
*Get a merchant system provider to accept credit cards
*Paint walls a light neutral color
*Have a dry erase board for schedules
*Get a smoke alarm & fire extinguisher in the room
*Have soft music in the background
*Lock all file cabinets when not in use
*Keep pets out of your business room
*Get a mailbox with street address at a UPS store
*Use a comfortable chair tha rolls & swivels
*Don't let a caller hear any "house" sounds
*Clean your home office regularly
More on home office startups in chapter 2 of my book "90 Days to Success as a Small Business Owner" available at www.amazon.com

Hey, the Profits Are Down Here!

After visiting a fast-food establishment for coffee and a breakfast sandwich, I left shaking my head and wondering who makes the decisions here? I was second in line at the only open register and had to wait alomost five minutes to get waited on (and there were about four more people behind me in line). The person taking the orders was a little confused, couldn't find a coffee lid and had to repeat the order of the person ahead of me several times.

More than ten other employees behind her were standing around and talking or handling the drive-through window. Why didn't someone else jump in and open another register? They just stood there ignoring the problem the girl was having. This was not the first time I have had a similiar experience at this store or others like it. I'm sure many of you have experienced similiar situations and it's very frustrating.

Many of the top management people never know what's going on at the bottom level of the organization where the money is really being made. Instead of just looking at the numbers they should be aware of where the cash flow is coming from and the problems that can occur. Don't let this happen in your business, know what's happening at all levels of your company.
More on customer service in chapter 16 of my book "90 Days to Success as a Small Business Owner".

Franchise Royalty

This is a percentage of your gross sales (not profits) usually paid monthly or quarterly to the franchisor. There is often a minimum amount due even if you're having a slow period. However you can ask to have a no-fee-due clause in your agreement(before you sign it) to protect you if your are temporarily closed due to weather, fire or another disaster.

Compare the royalty percentage to others in the industry to be sure it's in line with them. There should be a 5 to 10 day grace period without a late penalty for making these royalty payments. Some franchisors may offer or require automatic withdrawals from your bank account so don't forget to pay them. The franchisor wants you to be as successful as possible which increases their royalty amount.
More on franchise info and facts in chapter 3 of my new book "90 Days to Success as a Small Business Owner" available at www.amazon.com (for signed copies call 719-268-1322)

No One Wants You To Fail

You - Of course no person wants to fail in what they are trying to do. We must set our sites on our business goals and ignore the potholes along the way. Your perserverance and tenacity will get you through.

Customers - Most of them are very happy buying your products and services and don't want you to go anywhere. They don't want the task of finding another place to buy from and not knowing what to expect

Suppliers - They need your business and frankly would have trouble being profitable without it. Without people like you buying from them regularly they can't survive and grow their business.

Competitors - Yes even they want you not to fail because you help them create the market for the products and services you all sell. They also know good competition make everyone better, smarter and advances the industry.

You have 4 forces behind you and supporting you so you won't fail. Use any and all of them to weather the temporary setbacks that come along all the time.
More on business survival in my book "Save Your Business" available at Amazon.com.

Retire or Move On

Exiting a business can come early or late in your tenure, even if you are the founder. Few people start a business and stary with it 20 years or more but that certainly is an option. From my own personal observation the average is about 8 to 10 years when an owner is ready for a change of some type.

Maybe it's beacuse of the stress, long hours or lost interest in the business. When a business reaches a success level that was in the owner's plan, they may not want to set new goals and just exit. On the other hand, maybe the business never got to the level the owner wanted and they are ready for a new challenge, somewhere else.

Regardless of the reason for wanting to get out, you will need a way of disposing of the business. Three ways are: selling it, closing down or handing it over to a family member or employee.
More on business ideas in chapter 20 of my upcoming book "The Smart Guide for Business Startups" available soon in bookstores.

Retail Promotion Ideas

Promotions can come in any size, shape or form and are only limited by your imagination and resources. Here are some ideas you can use or mold to your business objectives. But don't stop with these, try anything you think will work for your business.

*Have a band play outside
*Hold an art exhibit
*Have an ice crean social
*Organize a parade
*Hire a balloon sculpture
*Sponsor a Guiness record breaker
*Reward yellow page competitor clippers
*Do CD/DVD/Book exchanges
*Have a gift drawing
*Hold a trivia quiz contest
*Feature costumed characters
*Celebrate unusual holidays
*Have a cutest baby contest
*Have a donut eating contest
*Give away lottery tickets
*Have safe kids games
*Use scratch-off cards
*Have a storyteller or reader
*Have a radio station remote site
*Have a fill the bag sale
More business promotion ideas in chapter 7 of my book "90 Days to Success as a Small Business Owner"

We All Have Bad Days

It's a fact of life that some days will be very difficult but we must get through them. In many cases a bad day is followed by a good day or at least much better day. Once the bad day is over chances are that things can only get better if we keep a positive attitude and expect the best. Undesirable things are going to happen and we really can't stop them but how we deal with them determines how much damage they will do to our lives and our business.

Since yesterday was one of those days for me I'm starting today with a positive outlook and expect that everything will work it's way out. Business problems will be solved and personal situations will also. Every day can't be sunny because we need the rain to make things grow. But the sun always comes out after the storm. So when Murphy's Law is following you around, decide to do the best you can with the situation and a better day is coming soon.

Are You Slow Paying Suppliers?

When cash flow is tight, you can call your best suppliers and talk to the highest contact possible (preferably not in accounting) and see if they will give you a little breathing room. Even five or ten days longer to pay can do a lot of good in allocating the funds you have available. Many times your past orders, if large and on a regular basis will get the contact to budge a little and help you for a short time. But you must make the call and ask.

Any loyalty you have built up throughout the past can pay off now when you need it most. Don't be afraid to ask even if it's unpleasant to make the call. And a call will work much better than an email in this situation. This task is just part of owning your own business and necessary to the health of your company. The owner or top-level management person should be the one to make the call, not someone lower in rank. If you ask with sincerity and honestly most of the time they will work with you during tough cash flow times.
More on paying suppliers in chapter 5 of my book "Save Your Business", Crimson Publishing and available at amazon.com

Ask Good Sales Questions

During your sales interview and presentation, ask questions that will guide you in the right direction. Then after you ask the question stop talking and give the potential customer time to answer. Don't interrupt them and bite your tongue if you have to so you will be quiet. Asking the correct questions and listening to the answers can give you that little extra advantage you need to close the sale.

The more you know about your prospect and what they really want, the closer you will be to getting that YES. Stay focused on what the customer tells you, not what you want to sell. You don't want to be pushing apples when the customer wants to but oranges.
More on sales ideas in chapter 10 of my book "90 Days to Success as a Small Business Owner", Cengage Learning publisher.

Do Something Outrageous !

One way to get free coverage for your business from newspapers, TV, radio and other media is to stand out from the crowd. Plan an event or stunt that's not seen everyday and depending on the amount or seriousness of the local news that day, you may get free publicity. It takes research, planning and a little luck but it's worth a try. The least you can expect is to be noticed by passers by but hopefully you'll attract some media attention also.

The media is interested in subjects that are out of the ordinary and newsworthy. You must call, send emails and even mail a flyer to them so they will know what and when the event is happening. What's newsworthy can be interpreted differently by each source. So if you don't appeal to one medium, it doesn't mean that you won't be of interest to others. Make it fun, outrageous and get the word out!
More on getting free publicity in chapter 5 of my book "90 Days to Success as a Small Business Owner" available everywhere.