12 Commandments of Business Marketing

*Thou shall know thy target customer well
*Thou shall provide excellent purchase follow-up
*Thou shall know what thy competitors are doing
*Thou shall pursue free publicity often
*Thou shall deliver more than thou promises
*Thou shall use a website, email and social media
*Thou shall reward customer loyalty
*Thou shall use direct mail and advertising religiously
*Thou shall test, test, test all marketing
*Thou shall look for new products and new markets
*Thou shall always ask for referrals
*Thou shall provide OUTSTANDING customer service

By Barry thomsen from my book, "90 Days to Success as a Small Business Owner" www.idealetter.com