Pursuing New Customers & Clients

Finding new customers is a pressing need for any business but especially so for a new business. Think of all the sources to find new clients and use all the tools available to go after them. Some will like your product or service better than a competitor but you need to make sure they know about you. You may create new buyers for your product or service or lure them away from competitors.

Some customers will only be casual shoppers and others will become loyal regulars. You need both to survive and keep your cash flowing. Even the largest businesses lose customers who move, change jobs, change interests and so on. The need to replace them is always there and doing so will make your business grow and survive.

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