Your brand can be your logo, product name, company name or your own name if you have a professional service. This is what you want people to remember you by and tell all their friends. It's the first thing that should come into mind when anyone thinks of your industry, product or service. You don't want someone to say they know a great dentist, computer person or furnace guy but can't think of their name. You want your brand on the tip of their tongue at all times when your industry comes up.
Brands can be very strong and the big companies spend millions promoting them. How many ppeople have nerver heard of Tide detergent or Nike shoes? You can do the same with a smaller budget and some creativity. It's an important part of your marketing and a way to stay ahead of your competitors. Everything you do, do it in your brand name.
More on brand ideas in my book "The Jelly Bean Principle" For signed copies sent to you call 719-268-1322.
Wednesday, September 7, 2011
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I've heard versions of this a lot, but I've never thought about it quite this way. I like the idea of every relevant person knowing my name and why its important.
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