Special Sales on your products and services are fun and profitable. They can bring new and repeat customers into your store, business or website. If your sale doesn't work, it just means that customers/clients didn't value what you're selling at the sale price you set; enough to buy it now.
Learn something from each from each sale and the next one will be even better. Also, study your competitors' sales to get ideas for your futire sales to see what works and what doesn't. If a certain type of sale is not working for your competitor it probably won't work for you either unless you make some changes. Be creative and don't be afraid to try something new.
More on retail sales in chapter 11 of my book "90 Days to Success as a Small Business Owner"
Sunday, September 11, 2011
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