Protect Your Clients & Customers

With a service type business, your clients are looking for a skilled person to guide and protect them from making bad decisions. In many cases they are entering a field that they are not experts in or have never conducted a business transaction. Think of going to a different country that speaks another language; you're always cautious at first. If you can find a great guide, friend or concierge to assist you, the comfort level slowly improves. You will start to feel more relaxed and know that you are being treated fairly for any money you are spending.

The same goes for a business transaction; look out for your client's best interest. When they have the confidence that you really care about protecting their interests and business decisions, it will easily build loyalty and trust. Once you create trust, your competitors won't have a chance of luring them away from you and your business. This extra service costs you nothing but can pay off big in the future.

More on client relations in my book "The Jelly Bean Principle, 105 ways to stand out from competitors" signed copies available at idealetter@aol.com or 877-700-1322.