During your sales interview and presentation, ask questions that will guide you in the right direction. Then after you ask the question stop talking and give the potential customer time to answer. Don't interrupt them and bite your tongue if you have to so you will be quiet. Asking the correct questions and listening to the answers can give you that little extra advantage you need to close the sale.
The more you know about your prospect and what they really want, the closer you will be to getting that YES. Stay focused on what the customer tells you, not what you want to sell. You don't want to be pushing apples when the customer wants to but oranges.
More on sales ideas in chapter 10 of my book "90 Days to Success as a Small Business Owner", Cengage Learning publisher.
Sunday, July 31, 2011
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