Be a Yankee Peddler

About 200 years ago, as our new nation was growing, people in remote areas didn't get the benefits of all the product choices that people in populous cities did. So wise salesmen called Yankee Peddlers gathered up wagons of goods and visited these remote areas where the products were eagerly bought. They were like a traveling store and everything sold quickly because there was no competition.

Then the peddlers would go back to the big cities, fill up and go back out again. They may have added a little extra to the price for their traveling expense but the remote buyers didn't mind because of the convenience. What other choice did they have except to ride to town themselves? The Yankee Peddlers did very well and were always welcomed by the homesteaders.

It's easier to go door to door when the doors are only a few yards apart but what about when they are miles apart? The people and companies that are far from the big cities need the same goods and services that everyone else does so why not be a Yankee Peddler and serve them? The chances are you won't be butting heads with as much competition as you are in the big cities. By going that extra mile you may get a whole new group of customers that your competitors forgot about.
More in chapter 10 of my new book "90 Days to Success as a Small Business Owner"