Green is Good

The world has selected the word green as the symbolic term for ecology and keeping this planer livable for us and our offspring. Some people practice it vigorously and others ignore it completely. But almost everyone would like to do their part as long as it doesn't put them out too much.

Kids are learning it in school and young adults are really jumping on the bandwagon. I think some have even taken it too far with protests and demonstartions. When you push too hard, other people have a tendency to back away and not join the cause, even if they believe in it. But letting the business world take the first steps and provide the easy path will get more people to connect and link to the "Green is Good" cause.

As a growing business you can use this concept as a catalyst to stand out from competitors. You can either start this conviction in your industry or join with others in larger organizations. But you need to make customers and clients aware of your participation for it to be effective. Always be on the lookout for new and inexpensive ways to conserve and recycle. Green is NOW, so there's no reason to wait.
More on Green ideas on page 213 in my book "THe Jelly Bean Principle"