One way to get free coverage for your business from newspapers, TV, radio and other media is to stand out from the crowd. Plan an event or stunt that's not seen everyday and depending on the amount or seriousness of the local news that day, you may get free publicity. It takes research, planning and a little luck but it's worth a try. The least you can expect is to be noticed by passers by but hopefully you'll attract some media attention also.
The media is interested in subjects that are out of the ordinary and newsworthy. You must call, send emails and even mail a flyer to them so they will know what and when the event is happening. What's newsworthy can be interpreted differently by each source. So if you don't appeal to one medium, it doesn't mean that you won't be of interest to others. Make it fun, outrageous and get the word out!
More on getting free publicity in chapter 5 of my book "90 Days to Success as a Small Business Owner" available everywhere.
Saturday, July 30, 2011
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It's a wonderful way to get free press! Just need to do some work.
ReplyDeleteMy wife and I have a dog grooming salon. We've organized "Dog Days of [nameofourtown]" where we have local K-9 officers and a K-9 search and rescue group give demos, we name a "hero dog" of the year, and have a fun "dog show."
We also do a dog wash marathon to raise money for service dog training.
We issue press releases and flyers. We always get local newspaper coverage and usually the local cable TV folks as well. Local coverage to the community is all we want and this works great!
Great Ideas!
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