Consumer Mail Targets

When selling to consumers, spend your direct mail dollars when you have the best chance for profitable returns. Consumers buy for many different reasons and you have to zero in what's best for your products or services. Ask yourself these questions when planning your consumer direct mail project.
*Are competitors mailing to the same list?
*Do people on the list buy regularly bu mail?
*Have they ever bought from mail advertising?
*Can they also but at your store, phone or website?
*Are they the correct age group for your products or service?
*Can they afford to buy what you're selling?
*How will they want to pay?
*Do they need or want your products & services?
*Have they purchased similiar items in the past?
*Are your prices competitive for the value offered?
*Have you mailed this list before and when?
*Will you offer a discount or coupon?
*Is your list current and 96%+ error free?
*How many orders do you need from this mailing to show a profit?
*Will you mail to this list again in the future?
*Do you believe in direst mail?
Much more on direct mail in chapter 6 of my new book "90 Days To Success as a Small Business Owner" available everywhere