Surprise Customers

Did someone ever do something for you or give you a gift for no particular reason and that was not expected? How did it perk you up and brighten your day? I think most of us like positive and pleasant surprises once in a while and we usually remember them long after they have occured. When a business does something special or surprises you with a kind gesture, it's so unusual that it mentally puts them on the top of your priority list.

Catching people off-guard with a positive surprise can really build loyalty, at least for a short time. But six months or a year later, the feeling of gratitude may have worn off and it needs to be repeated. Find a way to surprise customers; one that you know your competitors would never do for them.
More on positive surprises in number 39 in my book "The Jelly Bean Principle" available at 877-700-1322.