Make Packaging Unique

If you're selling retail to consumers or business people, you need to stand out and be seen before you can be puchased. Without something special they see, the large corporation's products will overshadow yours and maybe even hide them from view. Unless the purchaser has come to specifically buy your product, it may get passed by. Even if they did come to buy yours, they may see something near it that attracts their attention more and may then consider buying that one. All because of how it looks and what the packaging is telling them.

Packaging can and does influence buying decisions, otherwise everything would be in a plain brown or gray wrapper. Remember that big company products usually get priority shelf and display position. You have to work even harder to get yours noticed. Unusual shapes and bold colors are some ways to stand out so keep testing until you get the packaging that makes the buyer pick up and leave with your product.
More on marketing your products in Number 11 of my book "The Jelly Bean Principle"