Adding Value

Without adding value to your products and services buyers will only look at price when considering what to purchase. Like I tell my audiences, you don't need to reinvent the light bulb; you just need to make it brighter, last longer or use less energy. People will buy a value added product or service and pay more for it. If everyone were a price buyer there wouldn't be First Class airplane seats, big houses and boats, or luxury cars. Give more perceived value and people will be willing to hand over more money for it.

Every business can add value to what it sells if the owner takes the time to find it. This is one of those outside-the-box lessons that will make a business stand out from competitors. If you just sit your comfort zone you will watch others pass you by and they will eventually take a lot of your customers. Here is a video on how I added value when I was 5 years old. www.youtube.com/watch?v=s_RVZfbH4GM&feature=related