Failing To Promote Your Business

Every business needs some marketing and promotion on a regular basis. I don't care if it's been in business for 50 years, there's a different generation of customers and prospects that need to know about it. Word-of-mouth and past performance are great but not really enough. They don't reach everyone in your target market and some potential customers won't buy from you.

A new owner of an existing business has an objective of doing things better than the previous owner so they can increase sales and profits. They should want their investment to prosper and be worth more through time. Marketing is the tool that will increase sales if done regularly. There are many inexpensive and free ways to market and a mix will always work best, just keep doing something.
More on new owner marketing in chapter 14 of my book "Save Your Business" Crimson Publishing and available at Amazon.