Dress For a Sale

It's your business and you can wear anything you want, right? Who cares? Well, your business cares, even though it won't tell you outright. It won't have to tell you beacuse the result will show up in your bottom line. I've seen it happen many times with local business people and some friends and it's a shame.

Being a business owner gives you a status position with your customers and you should look the part. That doesn't mean always wearing a suit and tie if you own a tire store but your uniform and shirt should be clean every day. You will probably meet customers and remember that "first impression". Personal grooming and hygiene must be impeccable. That means fresh breath, clean hands, neat hair and a daily shower for you and your staff.
More on face-to-face selling in chapter 10 of my new book "90 Days to Success as a Small Business Owner", available everywhere.