Wednesday, June 1, 2011

Have an Elevator Introduction Ready

We all meet new people anywhere and everywhere and there is a curiosity about who they are and what they do. The common question is usually "Hi what do you do?" Always have a 12-15 second introduction ready to give them in response. We call this the "elevator introduction" because that's about the time you spend in an elevator with someone. Get the facts out quickly and easy to understand plus hand them a business card (which you should always have with you).

I'm sure you have asked someone what they do and 2 minutes later they are still talking and boring everyone nearby. That's more than someone wants to know at the first encounter and you must give them a chance to also answer the question. After 15 seconds people lose interest and are looking for an escape. Rehearse your introduction so you get all the facts in and finish quickly. If they want to hear more they will ask and start a conversation. Don't force them to listen or it will just go in one ear and out the other.
More short ideas in the monthly Idea-Letter available at www.idealetter.com

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