Don't Lose More Than the Sale

There are many reasons why you may not get the sale, some beyond your control. But the person or company that beat you may not deliver or perform to the customer's satisfaction and they may not get the next order or or reorder. Then who is the customer going to turn to next time? They will probably review the reasons why they didn't buy from you and others before they start looking from scratch again.

The only reason why they wouldn't reconsider your product or service if the reason for not buying the first time is YOU. Don't let this happen, be cordial in accepting defeat if only on the outside. Leave the door open so there can be another chance in the future. You can even contact them a few months later to see how your competitor did and remind them who you are. A lost sale is not a customer lost forever just that one order.
More on sales in my new book "90 Days to Success as a Small Business Owner" available everywhere.