The Best Dogs in Chicago

Owner of the Chicago fast-food franchise Gold Coast Dogs, Barry Potekin had no money for advertising or promotion when he first opened in 1985. Then he got a unique idea. Every day he took a cab ride around the block a few times and wound up back at his restaurant. During the ride he talked to the driver continually about his Gold Coast Dogs and how great they were. When he got out at the restaurant he gave each driver a $5 tip to spend at Gold Coast Dogs. Today there are always many taxi drivers who eat there and they tell there passengers where the the best hot dogs in Chicago are available.

Getting the word out whether you have much money to spend or not is the key to success. If you have a great product or service but no one knows about it how will they find you? Get potential customers to make that first contact with you then service the heck out of them. If their experience is as good as you think it is there will be much word-of-mouth publicity that will build your business. Don't just tell them, show them and do it with a smile.