It doesn't matter whether your favorite charity is national or local if you just want to help support it. People will notice that you are giving back from your profits and be more comfortable being a customer or client. Don't give to everyone who asks but select the one(s) that you feel strongest about and know are using the donations with little waste. Try to establish a company policy that contributes on a regular basis.
You may want to select one large charity and one small local one if you are able to give to both. You can also offer to volunteer some of your time and may even get invited to serve on the board or be an officer. When making donations use your company name and check. This will bring any good feeling to your business which may benefit you and allow you to give even more. Another way is to sponsor an activity for the charity and have your company name or logos displayed. I always felt that giving back to those who need support will help both them and you prosper.
Thursday, December 1, 2011
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