Your Smile is Free

One of the best marketing tools you have is right in front of your face... your smile. It should be used on a regular basis to make customers/clients relax and enjoy doing business with you and your company. Even when things don't go as well as planned, a smile can make it easier to resolve. Jay Leno said, "It's hard to stay angry at anyone who makes you laugh" and that also goes for a smile. When solving a problem with a customer a sincere smile can show that you really care and want to help.

Everyone in your business who comes in contact with your patrons should practice wearing their smile, even if it hurts. For some people a smile just comes natural but for others it must be practiced. Have a short meeting with everyone and give 5-10 minutes to the people who need practice in front of a mirror until they get it just right. Then monitor them in action with customer contact to see if they are using it. A brief reminder will make them aware of using their smile and eventually it will come automatically. The power of a smile can close many sales and bring repeat business, use it!