Make the Wait Easier

If your customers or clients have to wait for their product or service give them something to do that will pass the time more quickly. This can happen at a pharmacy, auto service store, jewelry repair or tax preparation business. A television (or 2), magazines, newspapers, games for the kids and a free beverage will help make the wait easier.

If they have to wait on the phone use an audio program or clean comedian to keep them occupied and entertained. I know of one auto repair/oil change business that lets customers waiting use a computer at a desk with a printer. These things will make them come back when they need service again and also send referrals. Repaet business is what it's all about.

More ideas in chapter 11 of my new book "90 Days to Success as a Small Business Owner" available everywhere