Stay in Contact

When was the last time you made contact with your customers/clients outside of a purchase? Do you only communicate with them when you are handling an order or they are buying something? It may be weeks or months between transactions and you need to be in touch with them more often even when they are not making a purchase. You can bet that during the off-time that your competitors are trying to lure them away from you without your knowledge.

Mail something to them even if it's a small reminder of your products and services. If you use use coupons or loyalty cards give past customers a little extra incentive to revisit your business. Call or email your largest ones and with them a happy holiday, happy birthday or just a general hello. It can show that you really care and have an interest in them rather than just take their money & run. Communication keeps the doors between you and the people who support you open and you are always available when they need you.