Rush to Market

When you have a new idea for a product or service that fits into your business and would be of interest to existing and new customers/clients don't wait to use it. If you feel it has at least a 60% or higher chance of success it's time to move forward and test it or add it to what you offer. If you wait there will always be someone else who may come along and implement the idea first. The first one on the market with a new idea usually gets the lion's share of the sales and profits.

As a small or medium size business you have the advantage of getting your new idea to your target market before other larger companies can compete. This does not mean jumping in with both feet and opening the door to possible disaster and loses but testing how your idea will be accepted. The best feedback you can get is from your current patrons who will "tell you like it is." You may nedd to make some adjustments to your original idea and still be number one in your market. Don't wait until a competitor beats you to and all you can say is: "Hey I thought of that first!"

Barry's new book "The Smart Guide to Starting Your Own Business" is now on www.amazon.com