Make a Fair Offer

Your customers and prospects will keep buying from you if they feel that they are are getting a fair value for the money spent. That is why you need to price and position your products and services at a fair level that will be easily accepted. Pricing too high will get less customers and if the value is not there they won't be back. Pricing too low will get more sales but the lower profits that may not be enough to allow you to provide the expected service.

Finding a middle ground has never been easy, especially for a small business owner. You must regularly watch your competition and make adjustments when they are necessary. That doesn't mean getting into a price war because no one can win if that happens. Just provide as much value and service as you can for the price customers are paying and you should do well. Oh, and don't forget to keep smiling when in front of clients and customers!