When purchasing spot ads from 30 seconds to 3 minutes, maximize your message in the short time available for the money you have to spend. Is there a station or program that you know many of your target customers will be watching? Here are some other factors to consider when planning direct response TV ads.
*What products or services to offer
*Special limited time offers
*Fast moving copy (people get bored quickly)
*Known personality endorsing your product
*Spokesperson whot will read the script
*Specific stations, programs & times
*Who will handle inbound calls
*Can you upsell callers/purchasers
*What payment strategy to offer (easy terms, 3 payments, etc)
*Fulfillment, who will process & ship orders
*Aftermarket sales to past buyers
*Is total cost in your budget
More on advetising ideas in chapter 4 of my book "90 Days to Success as a Small Business Owner" available everywhere
Wednesday, December 28, 2011
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