Customers That You Want

The new year is fast approaching and you should be planning your strategy for a better year than this year for your business. Why not make a list of maybe 10 specific customers/clients that you would love to have that are not buying from you now. If you sell to consumers, make of list of special interest groups that you want to target more closely. This will give you an exact goal for the new year instead of randomly going after new business.

Find something that the prospect would like to have or achieve and try to provide that in your product or service. If you don't know what that would be, just ask them. Pose the question to them, "If you would ever consider buying from a different source than you are now, what additional benefit would you like to receive?" You may be surprised when the tell you. Then it's your job to try to provide what they want and present it to them.

If you can get even half on your list to be new customers/clients next year you have done better than most businesses. Then find out what made them consider buying from you and use it to get many others. But without a list and plan you are just hoping for more business rather than pursuing it.

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