Writing Your Print Ad

Ask yourself these questions as you write a print ad for your business. Advertising is expensive especially for a smaller enterprise so you want to be sure that you have the best copy you can before you spend the money.

*What are the benefits of your product (not features)?
*Who will buy this product?
*How will my target audience respond to this ad?
*How long should the ad copy be?
*What type of payments will I accept?
*Should I stress the guarantee?
*How can I create urgency to Buy Now?
*How is the products from others?
*How does my price compare with competitors?
*Can my target market afford this product?
*Can we handle an unexpected large number of orders?
*How quickly can we ship or restock the store?
*Can we tie in a holiday or special event?
*How easy is it to buy from us?
*Are there accessories or upgrades available?
*Am I trying to reach a local, regional or national audience?
*What headline will draw the most attention?

More on ways to use you advertising dollars wisely in chapter 4 of my new book "90 Days to Success as a Small Business Owner" available at Amazon & stores.