The New Business Fad?

Certain times of the year are known for certain fads that never seem to last. In January it's losing weoght after packing in all those holiday calories. You can hardly find a parking space at the health club let alone an empty treadmill. In Spring around Easter it's buying your kids or friends a live bunny rabbit as a gift and a month later no one takes care of it. People also take tennis & golf lessons, play a few times in Summer and quit. Many things look more fun & exciting before you do them until you find there's a little work involved.

The same goes with starting a new business just because it's the begining of a new year and you think the time is right. A business is much more than a fad or novelty and should be treated as such. The right time to start a new business is when you are ready, have a business plan and are committed to making it a success. Other things like financial resources, marketing ideas, targeted market, and a competitive advantage in what you are selling that will guide on the path to success.

Don't just start a business because of the time of the year but when it's ready. It could be today, next week, next month or next year. If you really don't want to be one of the failure statistics in business do it the right way and you will have a much better chance of being successful. Talk to people who have businesses, advisors and a business coach to get as much advance information as you can before that first day. Plan to succeed and then work that plan.

By Barry Thomsen who has owned and operated about 20 small businesses in the past 30 years. www.idealetter.com