Saturday, October 22, 2011

Buy Right to Sell Right

Buying your products or contracting for services that you will resell can make a big difference in the price you will need to charge your customers. First establish the specs and quality you will need and then get prices from several different vendors, suppliers or manufacturers. You will always want an agreement that they will protect your account for at least a year and not let your competitors sell that customer using them. Of course they will not sell it directly themselves and undercut your price.

I have a friend and savvy businessman in Chicago that built his $20 million busines on giving the customer/client the price they wanted to pay (within reason) and then finding a supplier where he could buy it for less. He would attempt to purchase larger quantities in the U.S. or abroad to get his cost where he needed it. He kept his customers happy and was always open to new suppliers from anywhere in the world. He would show loyalty to those that made product and cost adjustments whenever he needed them. Buying right keeps 3 people happy, the customer, the supplier and you.
More short articles you can reprint in the Idea-Letter, free sample at www.idealetter.com

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