Back when the first immigrants came to America they were from many different countries and spoke many different languages. They saw the new opportunities to provide products and services to each other but the language barrier made it difficult to communicate what they had to offer. They used signs to show what they had to offer and the customers came. If you saw a sign with a loaf of bread you knew it was a baker or a man putting on a horseshoe it was a blacksmith.
Signs today still can give that instant exposure to what a business is all about to entice customers to investigate further. Whether it's on a bricks and morter store or a website banner the use of signs is an inexpensive way to let people know who you are and what you do. Don't ignore this proven way to market your business because it still works. Always use all the marketing methods because you never know which one will work with different potential customers. Signs can and do bring awareness to you business.
For a free sample of our 8 page monthly Idea-Letter (since 2002) with many helpful short business articles go to www.idealetter.com
Tuesday, October 11, 2011
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