Value Added Services

We've probably all heard this term but do we really understand what it means? "Value Added Service" is providing your product or service with more service. Something extra, something the customer didn't think they were paying for but received anyway. Something that makes you stand out from your competitors because they are not doing it. They are not doing it because it's too much trouble, too costly or because they never thought of it. You can stand out and be remembered by adding some extra value.

Some people really want the extras, especially when they first receive them and are willing to be loyal to a business to get them. Value added service can be as simple as a big smile during the purchase or as much as helping a customer assemble something that comes in 60 parts. Or, really anything in between that is not usually provided with a similiar purchase. If you care about customers and want them to return, find a way to add value to what they buy from you. The return will be greater than the effort.

More on adding value in #83 of my book "The Jelly Bean Principle" signed copies available at 719-268-1322.