Contests for Fun & Profit

Giving away a big prize will draw attention to your business and get people interested for at least the term of the contest. It can make a smaller company stand out and be seen in front of other big or small competitors. If you promote it and use it in advertising, new prospects may come to your door and you'll have a chance to capture they away from your rivals.

You will want any type of contest to be fun, intersting and exciting even for the losers. A well run contest will have people coming back to your business more often than they normally would for a chance to win something. Once you have them hooked, you will likely get more business than usual from them. And for those not-yet prospects, they will at least see what your company has to offer and may turn into prospects and customers soon. Contests will make it fun to shop with you over your competitors.

More on contests in #29 of my book "The Jelly Beam Principle", signed copies at 719-268-1322 or idealetter@aol.com