Is it an Ad?

An unusual but effective type of ad is when you make it look like an article in a newspaper, magazine or web page. The ad can look like a news story on a subjest of interest to most readers. Many people will start reading it because they think it's part of the publication and will take them a moment to realize it's an ad. Just include good information and don't try to fool them.

You can get your message out if you put the benefits right in the beginning so people will read on. The publication's editor may put "advertisement" at the top of the page so readers won't be confused but some people may not see it. Just make sure your body copy is truthful and non-deceptive or you may turn off readers and destroy the response rate.
More on advertising in chapter 4 of my book "90 Days to Success as a Small Business Owner"