Weekend at the Mall

If yor're starting a new business or have a home-based business, here's an idea for some additional public exposure. Most shopping malls are looking for extra income wherever they can find it and will allow you to do temporary selling at a reasonable rate. You can usually get a draped table and 2 chairs for a two or three day weekend at a nominal fee. Use can use this opportunity to promote and sell your products and services to everyone there.

If you feel this amount (usually $250-$300) is still more than your budget will allow, consider sharing it with another person who is trying to reach the same target customer. You may be able to negotiate an even lower rate if you contract for 3 to 6 weekends at one time. Before you start go there one weekend and see if the people passing by would be good prospects for your business. Always have flyers and literature for everyone to take with them.
More on promoting your business in chapter 7 of my new book "90 Days to Success as a Small Business Owner" available everywhere.