Obsolete Products and Services

The dictionary defines obsolete as out-of-date, old-fashioned, antiquated and of less use. Does this sound similiar to anything you're trying to sell? If you have become too comfortable with selling the same products and services, it's time to wake up and smell the market. Very few products last for decades without improvements or upgrades, look at cars; they have been selling for a hundred years now but how much of the original ones are in today's models.

The concept is the same but the structure changes regularly. In fact most cars become outdated every five to ten years and the manufacturers offer changes in every year's models. When you see an older car, say 15-20 years old, driving down the street don't you wonder who would ever buy a car like that? Would the car dealer stay in business if they just sold 15 year old models, even if they were new? Take a good look at your business and see what needs to be changed or upgraded and get to work on it now.
More on obsolete products in chapter 13 of my book "Save Your Business" available at amazon.com.