You - Of course no person wants to fail in what they are trying to do. We must set our sites on our business goals and ignore the potholes along the way. Your perserverance and tenacity will get you through.
Customers - Most of them are very happy buying your products and services and don't want you to go anywhere. They don't want the task of finding another place to buy from and not knowing what to expect
Suppliers - They need your business and frankly would have trouble being profitable without it. Without people like you buying from them regularly they can't survive and grow their business.
Competitors - Yes even they want you not to fail because you help them create the market for the products and services you all sell. They also know good competition make everyone better, smarter and advances the industry.
You have 4 forces behind you and supporting you so you won't fail. Use any and all of them to weather the temporary setbacks that come along all the time.
More on business survival in my book "Save Your Business" available at Amazon.com.
Sunday, August 7, 2011
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