Make a Bigger Impression

When you are a new or growing business, here's a few ways to look bigger and more established than you really are. Instead of starting your invoice numbers with 0001, try using 5 or 6 digits and a starting number like 22001. It makes you look like you have been in business for awhile and had many previous customers or clients. If you have delivery or service trucks and vans, number them van #6 or #12 even if you have only one. It makes you look like you have a small fleet of them and get a lot of business.

No customer likes to be a guinea pig when they buy from your new business so give them a feeling of comfort. You are going to provide a fantastic product or service anyway so don't let anyone be hesitant because you are new. You want everyone to feel that you have had many previous satisfied customers and clients.
More on new business marketing in my upcoming book "The Smart Guide for Business Startups" available soon on Amazon.