Mail to Consumers

If your type of company sells mostly to consumers rather than business customers, direct mail is still a cost effective method of reaching them. Consumer direct mail is really different from business direct mail because when we get home we take off our business face and think about other things. We want to have fun, enjoy life and spend our personal money wisely.

The amount of advertising mail we receive at home depends on many things like the number of magazines you subscribe to, how many credit cards you have or what you have responded to in the apst. Why do people open some and toss out others? Smoething catches their eye or creates a desire to know more about what's inside. Your headline is the key to getting the rest of the piece read and acted upon.
More on consumer mail in chapter 14 of my book "The Jelly Bean Principle" available at amazon.com or 877-700-1322.