People love to win and you can make it fun. Offer a contest in your business with no purchase necessary to get people to try your product and listen to your sales pitch. Be sure to follow all sate and federal rules which you can find on their websites. It's wise to offer one big prize to attract attention and several smaller prizes so there will be more winners.
If you are having a drawing, announce the time and day far enough in advance so you can have as many people in attendance as possible, they might even make a purchase. Make the contest duration short... four to six weeks is desirable. Invite the media and if it's a slow news day you might get free coverage. When it's over enter all the names on a mailing list for future use.
More on business startup promotions in chapter 2 of my book "90 Days to Success as a Small Business Owner"
Monday, August 22, 2011
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