Cross Promotion

One way to promote and market your business when funds are tight is by cross promotion. This working with another business that wants the same target customer but is not a competitor. You can refer customers to each other and even offer a small discount while doing it. This means telling the customer about the other business not just a brochure on your counter. There can be 2, 3 or more businesses in your network but make sure each one is actually doing it.

Before you actually agree to a cross promotion partner check out their quality and service to be sure they are offering the level you expect the customer to receive. Because if something goes wrong at their business the customer will also blame you for referring them. Some examples of cross promotion partners are; Bridal shop, Flower store & Photographer or a Hotel/Motel, restaurant and tourist attraction. Another is an auto dealer, insurance agent and car wash. This is an ongoing marketing plan that costs very little and benefits everyone in the network.