Surprise Customers

Did someone ever do something for you or give you a gift for no particular reason and that was not expected. How did it perk you up and brighten your day? I think most of us like positive and pleasant surprises once in a while and we usually remember them long after they have occured. When a business does something special or surprises you with a kind gesture, it's so unusual that it mentally puts them on the top of your priority list.

Catching people off-guard with a positive surprise can really build loyalty, at least for a short time. But 6 months to a year later that feeling of gratitude may have worn off and needs to be repeated. Find a way to surprise customers and clients in a way that you know competitors would never do and create that bond and loyalty.
More on surprising customers in chapter 39 of my book "The Jelly Bean Principle" at amazon.com or www.idealetter.com