Exhibit at a Trade Show ?

When deciding if you should spend the serious money to be in a trade show check it out first. If possible attend the show or a similiar one and see if the type of people walking the aisles are what you are looking for. If you don't want to wait for the next show ask the show management for a video of the previous show or find it on youtube. Here are some reasons why you may want to exhibit at a trade show.
.Increase sales and profits
.Meet and entertain customers
.Announce new products and services
.Get sales leads and prospects
.Find new distributors
.Have show special sales
.Build a new mailing list
.Get media publicity
.Check out your competitors
.Hire sales reps who are there
.Network in your industry
.Find new suppliers
.Conduct seminars & meetings
More on trade shows in chapter 13 of my new book "90 Days to Success as a Business Owner" available for pre-order at amazon.com