Don't Make People Wait

A small business owner or manager lives for those times when you have more customers than you can handle at one time. People are actually waiting to be your customer and that is great. But make their wait too long or even seem too long and you may lose them and may not get them back. When you have spent all your marketing dollars to get them in your store or business, on your website or on the phone, it's a terrible waste to let them get away.

Remember that even one lost customer can also be lost repeat business several times over. So you need an advance plan to keep them from waiting too long. A plan that you and your employees put into action when a customer is waiting more than is comfortable for most people. Review this plan with everyone before any expected busy periods.
More on this subject in chapter 53 of my book "The Jelly Bean Principle" available at amazon.com or signed copies call (USA) 877-700-1322