I Heard About..

a local dry cleaner with 2 locations that offered free cleaning and pressing of all business clothes for anyone who is unemployed or homeless. They want them to look their best when going on an interview and hopefully get the job. This owner has filled a need that no one knew existed and is getting a lot of word-of-mouth publicity. Where do you think that these people will get all their dry cleaning done when they are working again? How can you incorporate an idea like this in your business?