Generation Changes

Every 25 years or so a new generation moves into the buyer age. They may have new wants and needs in the products they buy. If you're trying to sell what appealed to the previous generation you are going to run into problems. The new generation may not want it and if it's forced on them they will go elsewhere. What was once a hot item becomes obsolete quickly. Consider whether your father's idea of "cool" is the same as your own.

The same goes with clothes; the new generation doesn't want to look like their parents. They want their own individuality and how they dress is what you see first. The manufacturers as well as the stores have to target their styles to the generation that will buy them. Styles change so quickly, especially for the younger generation, that many stores have to reduce prices to get some of their cost back.
More on this subject in chapter 13 of my book "Save Your Business" Crimson Publishing, available at www.amazon.uk