Lots of Little Guys

There will be many times when your competition won't only be the big discount stores but also many smaller stores and businesses similiar to yours. It may seem that every time you drive down the street or open the newspaper you see "Opening Soon" banners and ads for new competitors. It seems like a virus that keeps spreading and you must learn to cope.

The other businesses are opening because they feel that there is enough business for everyone in the target market and are aware that you are there. If they've done their homework and checked the demographics they can project the size of your market. They are not just going into business to steal your customers but may have a new concept or idea. This may also bring new potential customers into the target market that will be beneficial to both of you. But keep an eye on them and be ready to protect your customer base if necessary.
More on competition in chapter 9 of my book "When the Shit Hits the Fan" Career Press Publisher and available at bookstores and amazon.com