Hire Superstars

We all want the best possible employees we can get for the money we're able to pay but do we all take the time necessary to select them? You must remember that the people on your staff who have direct contact with your customers represnt your total company. They are what can "make you or break you" as the saying goes. If they don't please your patrons and WOW them, there's no reason for their repeat business.

Without customers that remember your business, you're just another jelly bean in the jar. Great employees on the front line and behind the scenes are the foundation of a growing, prosperous and successful business. Don't underestimate their power in your company. Always look for that Superstar attitude in everyone you hire.
More on Superstar employees in chapter 5 of my book "The Jelly Bean Principle"