Pricing Headaches

Pricing your products and services can be a real challenge only because there is no real set of rules. Here are some things to consider when tryng to set your prices:
.What the market will bear
.Your actual cost
.Your profit goals
.Your sales volume goals
.Cost to market it
.What competitors are doing
.Seasonal changes
.Service and maintenance costs
.Large quantity discounts
.Payment terms/discounts offered
.Your total overhead
.Prestige of ownership
.Discontinued item or service
.Customer or business demand
.Display & promotion costs
.Advertising & Selling costs
More on pricing strategies in my new book "90 Days to Success as a Business Owner" Cengage Learning Publ. and available for pre-order at amazon.com