What NOT to Say to the Media

If the media approaches you after bad publicity has affected your business be careful what you say because it can and may be used and reported. Here are some phrases you might want to avoid.
.It's not our fault
.We're only human
.We don't have time for this
.We can't be held responsible
.We're busy, call tomorrow
.Don't make me laugh
.I was out of town when it happened
.We're not going to do anything
.We can't be bothered with this
.It's how we run our business
.Nobody's perfect
.The public will forget
.Just forget it; I did
.Go chase a real story
.Submit your questions in writing
More on surviving bad publicity in chapter 8 of my book "When the Shit Hits the Fan" available in bookstores, online and Kindle